市场销售总监
3万-5万
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发布于 2021-11-04
市场销售总监
3万-5万
合肥 | 5年以上 | 大专 | 招1人
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职位描述

PRINCIPAL RESPONSIBILITIES主要职责

· Research the hotel competition and independent operations of catering establishments, bars & restaurants and spas to understand the strengths, weaknesses opportunities and threats in the market and situate our products to have unique positions in the market to grow revenues and market share.

研究酒店的竞争力和餐饮、酒吧、餐厅和水疗中心的独立运作,了解酒店在市场中的优势、劣势、机遇和威胁,使我们的产品在市场中具有独特的地位,以增加收入和市场份额。

·Along with the Hotel Operations team to develop product strategies for the major revenue streams of the Hotel positioning each as independent business units although building on the synergies that can be developed in a Hotel environment, which covers Rooms, Food & Beverage, Catering and Spa.

与酒店运营团队一起,为酒店的主要收入来源制定产品以及价格策略来帮助整体提升酒店客房,餐饮,宴会和水疗的收益。

·The product strategy development would include building on existing product lines but also new product ideas to drive revenue and market share.

产品策略开发应包括在现有的产品线基础上建立新的产品理念,以推动收入和市场份额。

·With the Director of Sales, Director of Sales-Catering and Director of Revenue Management to ensure the price to achieve maximise revenues and grow market share.

与销售总监、宴会销售总监和收益管理总监一起确保酒店价格能最大化收入和市场份额的增长。

·On an ongoing daily basis direct research into the pricing strategies of competitive hotels and independent operations of catering establishments, bars & restaurants and spas to ensure that our price positioning is appropriate to drive revenues and market share.

在每日的基础上,对竞争性酒店的定价策略以及餐饮、酒吧、餐厅和水疗中心的独立运营进行直接调查,确保我们的价格定位合理,促进收入和市场份额的增长。

·Implement a complete effective pricing strategy within the hotel room product to ensure that revenues are maximised and pricing between different segments is appropriate. To optimise market share.

酒店的房间产品实施完整有效地价格策略,保证收入最大化和在不同细分市场的价格合适。优化市场份额。

 

Sales销售

· Direct all sales activities within the Hotel including room sales, catering sales and reservations.

指导酒店内的所有销售活动,包括客房销售、宴会和会议销售以及预订。

· Direct the appropriate use of sales automation ensuring that the information technology deployed is protecting our intellectual capital and making an efficient sales operation.

指导使用销售工具,确保信息技术的实施能够保护我们的智力资本,并进行有效的销售操作。

· Develop effective sales management strategies for both existing and targeted accounts in conjunction with the Director of Sales, Director of Catering and the GSOS in our feeder markets.

与销售总监、宴会销售总监和GSOS合作,为现有的和要争取的客户制定有效的销售管理策略。

 

Media Relations媒体关系

·Direct the media relations strategy to ensure the hotel and its operating departments obtain the largest editorial coverage within the competitive set.

指导媒体关系策略,确保酒店及其运营部门在竞争中获得最大的编辑覆盖。

·Set media impression and media dollar budgets for the Hotel to achieve.

为酒店定位媒体印象和设置媒体预算。

·Through effective media relationship building ensure the senior executives within the Hotel become known as the industry experts in their particular field and are on a first call basis with any media reporting on hotel topics.

通过建立有效的媒体关系,确保成为酒店的业内专家,以便于帮助酒店长期有效的媒体曝光。

 

Brand Communications品牌

·Be the Langham Brand Steward within the Hotel ensuring that all adverting and graphic identity is in line with corporate guidelines.

成为酒店内朗廷品牌的管理人,确保所有的广告和形象标识都符合公司的指导方针。

·Manage the Langham, Brand-print within the organization ensuring the Hotel in all its departments is true to our brand position and building on the strengths of the brand-print.

管理公司内部的朗廷品牌,确保酒店的所有部门的都符合我们的品牌定位,并以品牌的优势为基础。

·Direct the effective use of the hotels advertising budget to both build brand and sell tactical offers in all media including, print, outdoor, radio, TV and web and electronic based advertising.

指导有效利用酒店广告预算,在所有媒体中建立品牌和销售战术报价,包括印刷品、户外广告、广播、电视、网络和电子广告。

·Direct the publication of all hotel sales and marketing collateral ensuring it is true to brand and in line with corporate guidelines.

指导酒店市场销售部的宣传资料符合品牌和公司的指导方针。

 

Customer Relationship Management (CRM)客户关系管理

·Direct the CRM strategy of the hotel encompassing the building of our customer databases and effective communication to same.

围绕建立客户数据库和有效地沟通,指导酒店客户关系管理策略。

· Attend assigned training sessions.

 参加指定的培训课程。

·Direct GDS marketing plan to build market share from these important distribution systems.

指导GDS营销计划以建立市场份额。

·Direct and implement a comprehensive E-business strategy to deliver appropriate growth in revenues and market share delivered through brand.com and OTAs.

指导和实施全面的电子商务战略,通过brand.com和OTAs实现适当的收入和市场份额的增长。

·Direct and develop a comprehensive partner marketing programme utilising relationships with airlines, TMC, corporate accounts, credit card companies, major events and sponsorship opportunities both nationally and locally.

指导和发展一个全面的合作伙伴营销计划,利用与国际和国内航空公司、TMC、公司客户、信用卡公司,重大事件和赞助机会。

·Ensure that the hotel is appropriately displayed in all distribution systems at all times to build revenues and maximise market share.

确保酒店在所有的分销系统中都有适当的显示,以增加收入和最大化市场份额。

·Direct the effective distribution of the hotel in international markets through the use of wholesale and retail relationships in both the traditional brochure market as well as the internet.

通过传统市场和网上批发商和零售商的关系指导酒店在国际市场上的有效分销。

·Prepare and implement the hotels sales and marketing plan including the development of the revenue budget for the hotel.

准备和执行酒店的销售和市场计划,包括酒店收入预算的制定。


REQUIREMENTS职位要求

 

Education教育学历

·Diploma in Business Administration, specializing in Marketing; University Degree in Economics or related fields are preferred.

本科学历,商业管理,市场营销,经济学和相关专业优先。

 

Experience经验

·A minimum of 6 years relevant experience in the sales and marketing in the hotel industry, and 3 years experience in the similar position.

最少6年酒店市场销售部相关工作经验,3年同岗位工作经验。

 

Job Skills/Knowledge工作技能/知识

·Excellent communication skills in Mandarin and English, both written and verbal. Strong leadership and management skills, goal focused. Self-motivated and self driven.  Independent and a good team player.

具备出色的中英文口语和书面沟通技巧。目标管理,极强的领导力和管理技巧。自我激励和自我驱动。独立和优秀的团队合作伙伴。


其他要求
国际联号工作经历:优先
语言能力:英语-精通
计算机能力:精通
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  • 酒店业--国际高端酒店/5星级
    行业
  • 100-499人
    规模
  • 中外合营(合资.合作)
    企业性质
Introduction酒店简介:Langham Hotels and Resorts is founded on over 150 years of history, dating back from 1865 when The Langham, London opened as one of Europe’s first “Grand Hotels”.伦敦朗廷酒店的历史要追溯到1865年,该酒店不仅是欧洲首家奢华酒店,它也开启了朗廷酒店及度假酒店逾150年的瑰丽传奇。 Opening in the first half of 2018, The Langham, Hefei is strategically located in the political, cultural and commercial center of Hefei. It will provides 339 luxurious rooms and suites, non-column ballroom with 1400sqm and 9 multi-functional rooms, a Three Michelin Stars Cantonese cuisine restaurant T’ang Court, the Chuan Spa with the principles of traditional Chinese medicine and Five Elements, full equipped Health Club and indoor swimming pool and the magic rose garden. The Langham, Hefei will deliver exceptional experiences to discerning guests across the globe.合肥栢景朗廷酒店将于2018年上半年绚丽开业!酒店位于合肥市政治、文化与商业中心,位置优越,交通便捷。拥有豪华客房339套,1400平房米无柱超大宴会厅及9个多功能会议室,蝉联米其林三星的“唐阁”粤菜餐厅,结合传统中医与五行元素的“川”水疗,设备齐全的健身中心和室内泳池,梦幻玫瑰花园,将为全球旅客提供与别不同的住宿享受。Please join us!合肥栢景朗廷酒店现诚邀您携手共赴辉煌前程! Benefits 我们的福利:Competitive Compensation 具有市场竞争力的薪酬Double Dayoff 每周双休Paid Annual Leave 带薪年假Insurance and Housing Fund 五险一金Rich Staff Meal and Comfortable Staff Dormitory 丰盛的员工餐和舒适的员工宿舍The World's Leading Training System 全球领先的培训体系Free Stay at the Langham Hospitality Group’s hotels 免费入住朗廷集团旗下酒店Interview Files面试请携带以下资料:Bi-lingual CVs 中英双语简历一份ID Card 身份证复印件一份Photo 一寸彩色证件照一张Diploma Copy 最高学历证明复印件一份Contact联系方式:Tel 咨询热线:(0551)6568 8888E-mail 招聘邮箱:tlhfe.career@langhamhotels.com
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