Director of Marketing Communications
1.5万-2万
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发布于 01-02
Director of Marketing Communications
1.5万-2万
大理州-大理市 | 8年以上 | 本科 | 招1人
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JOB SUMMARY

The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.

CANDIDATE PROFILE

Education and Experience Required:
• High school diploma or GED; 4 years experience in the sales and marketing, guest services, front desk, or related professional area.
OR
• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

CORE WORK ACTIVITIES

Managing Marketing Communications Activities
• Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
• Compares actual achievements against goals on a regular basis and takes corrective action.
• Assists the DOM in the planning of all mailing activities, and oversees their execution.
• Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.
• Prepares on a timely basis the monthly sales & marketing “communications” report.
• Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office.
• Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
• Supervises operations of the in-house art department.
• Monitors activities of competitor hotels and trends within the industry.

Managing Public Relations Activities
• Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
• Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships
• Prepares press releases for appropriate targeted media, locally, regionally and internationally.
• Works closely with the corporate and international press offices on developing story angles.
• Plays a key role in community and government relations as well as VIP handling.
• Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.
• Creates and organizes press promotional activities.
• Participates in the press events/trips organized by the regional PR offices as required.
• Conducts press blitzes when appropriate.
• Ensures press kit information is comprehensive and kept up-to-date.

Managing Advertising Activities
• Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.
• Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.
• Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.
• Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
• Monitors and maintains media schedules as well as prompt settlement of accounts.

Managing Direct Marketing Activities
• Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.
• Assists the DOM in the planning, implementation and tracking of electronic marketing activities.
• Maintains budget control.

Manages Collateral
• Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.
• Ensures hotel information is updated regularly on the internet/intranet.
• Supervises the production and quality of all displays and temporary signage in hotel public areas.
• Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.
• Supervises the in-house graphic designer and/or print shop.

其他要求
国际联号工作经历:优先
语言能力:英语-精通
计算机能力:熟练
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公司地址
大理市银桥镇
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  • 酒店业--国际高端酒店/5星级
    行业
  • 100-499人
    规模
  • 私营.民营企业
    企业性质
EDITION Hotels combine the visionary genius of boutique hotelier Ian Schrager, the service delivery of a world-class luxury hotel, and the global reach of Marriott International to create an entirely new experience in the world of hospitality. Our hotels are stunning microcosms of the world's top cities, featuring the finest in dining, entertainment, nightlife, and service to create an enchanting experience that makes your spirit soar!EDITION is hiring warm, out-going, authentically amazing people who are looking for a place to work that inspires them, challenges them and makes them proud to come to work. A place where service comes from the heart, not from a handbook. A place that delivers a never-ending the atrial performance that continuously delights and enchants each and every one of our guests.We invite you to join us.艾迪逊品牌以一种特立独行的全新方式将个性化、定制化与独创性融于一身。品牌由万豪国际集团 (Marriott International) 与伊恩 - 施拉格 (Ian Schrager) 联袂打造。它将伊恩 - 施拉格著名的别具风格的住宿体验理念与万豪的全球影响力、运营专长和规模相融合。大理艾迪逊酒店正在招聘热情、开朗,出色的人员,你们也希望能够找到一个能有启发、激励和挑战并令人感到骄傲的工作场所、一个服务发自内心而非课本的场所、一个提供永无止境的服务并不断吸引客人的场所。大理艾迪逊酒店诚邀您即刻加入!
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