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Working closely with the Director of Sales & Marketing in producing, implementing and monitoring action plans to ensure the Revenue Plan objectives are achieved.
Recommend revenue maximization strategies and produce an accurate forecasting mechanism.
Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate
Create daily forecast for all segments includes room nights, ADR and revenue on a weekly basis for the following week based on historical pattern, special events, seasonality, business on book, pick-up trends, average length of stay, short stay / cancellation / no show pattern and lead time.
Ensure that the denials and regrets for rooms and function space utilization are properly tracked to determine an unconstrained demand forecast.
Monitor rate availability and inventory available for sale in relation to expected demand versus supply of hotel and market to ensure that REVPAR is maximized at all times.
Work closely with Front office to monitor overselling and ensure that forced upgrades are minimized.
Ensure that appropriate rates, promotions, packages and inventory are available on all distribution channels
Devise and recommend the Hotel’s tier pricing strategy based on demand forecast, competitive situation and inventory availability.
Work closely with Reservations Department to ensure that Restrictions and rate parity across all channels.
Conduct weekly revenue strategy meeting with the Revenue Team including General Manager, DOSM and key division heads.
Controls are applied to achieve a maximization of rooms sales and revenue for the hotel.
Complete and analyses the month end reports.
Works closely with Corporate Office, updated hotel information and facilitates room sale on a regular basis. Reviews TARS and GDS rates and availability, keeping sufficient inventory for high yield segments