1. Provide support on a daily basis to the MarCom Director.
支持市场传讯总监的日常工作。
2. Perform the jobs or projects assigned by MarCom Director.
执行由市场传讯总监分配的工作或项目。
3. Support Divisional OnlineMarketing Team to provide monthly and quarterly analysis including performanceof OTA campaigns and channels, along with return on investment statistics.Maximize and optimize the performance of all online marketing channels based onthese results.
支持市场团队提供月度、季度分析,包括OTA渠道的表现以及投入回报数据。根据这些数据,最大并最优化所有线上市场渠道的表现。
4. Execute social media content creation and monitoring, ensure propertycontent/offers are up to date and consistent with brand strategies. Develop andsubmit offers on the hotel’s brand website (if relevant).
确保酒店内容与促销及时更新并与品牌策略相符。在有需要时,制定并提交酒店官网促销信息。
5. Research and develop promotions/partnerships with and “Return onInvestment” to ensure we optimize on all future offers.
追踪、衡量并提供分析成功数据和投资回报,确保能优化未来促销活动。
6. Write text, prepare photos & work with creative for the specificopportunities and Create weekly hotel wechat content.
为特有机会书写文字、准备照片、创新工作,以及制作酒店微信内容。
7. Collect and share the media impression of key hotel with Marcom Directorand relating departments.
收集并与市场传讯总监和其他部门一起分享各重要酒店的媒体报道。
8. Manage and coordinate with other departments for the work requests.
管理并与其他部门协调满足其工作需求。
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