直播运营经理 Manager, Live Operation
1万-1.3万
停止招聘
发布于 2023-07-10
直播运营经理 Manager, Live Operation
1万-1.3万
三亚 | 3年以上 | 大专 | 招1人
停止招聘
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Job Summary

职位简述

Assist in managing all webcast events in the hotel. Provide ASH with more customized and on-demand webcasts. Manage all channels of ASH webcast, responsible for live product planning, traffic and conversion data indicator follow-up, event review, etc. Research the development trend of live broadcast on each platform and the trend of competing brands, and continuously optimize the planning ideas of live broadcast scripts, activity plans, and live broadcast schedules to promote product sales conversion.

协助管理酒店所有网络直播活动。为ASH 提供更多的定制化和基于需求的网络直播。管理ASH 网络直播的所有渠道,负责直播的货品规划、流量及转化数据指标跟进、活动复盘等。研究各平台的直播发展趋势和竞争品牌的动向,不断优化直播脚本策划思路、活动方案、直播时段表,促进产品销售转化。


Key Duties and Responsibilities

主要义务和职责

Comprehensively coordinate brand self-broadcasting. Responsible for the daily work of store self-broadcast operation, including self-broadcast direction planning, key creativity, planning, co-ordination, and discussion of the mechanism activities of each live broadcast, and the update of welfare plan gameplay.

全面统筹品牌自播。负责店铺自播运营日常工作, 包括自播方向规划、重点创意、策划、统筹及商讨每场直播的机制活动、福利方案玩法更新。

Organize and participate in the planning meeting of the live broadcast project, formulate the planning plan, and implement it, and coordinate all parties to ensure the smooth progress of the project.

组织并参与直播项目的策划会,拟定策划方案并执行,协调各方以保证项目顺利推进

Live broadcast warm-up video planning, shooting, editing, responsible for the implementation and supervision of the overall image, atmosphere, anchor status and other aspects of the live broadcast room, can communicate in real time, improve the efficiency of live broadcasting.

直播预热视频策划及拍摄、剪辑,负责直播间整体形象、氛围、主播状态等执行和监督,能实时沟通,提升直播效率。

Collect user information, analyze operation data, and adjust operation strategies or put forward optimization suggestions according to market conditions to improve the retention rate and consumption rate of users in the live broadcast room.

收集用户信息,分析运营数据,并根据市场情况调整运营策略或提出优化建议,提高直播间用户的留存率和消费率

It can realize the conversion of users to private domains in the live broadcast room, connect with back-end users/community operations, and achieve the maximum conversion of users in the live broadcast room.

能实现直播间用户到私域流量的转化,与后端用户/社群运营对接,实现直播间用户的最大转化。

 

Skills, Experience & Educational Requirements

技能、经验和教育要求

Good communication and presentation skills.

良好的沟通表达能力。

Conscientious and careful teamwork spirit, sense of responsibility.

工作认真细心,有团队协作精神,责任感强。

Familiar with and operated live broadcasts such as Douyin, Taobao or WeChat; Familiar with and practiced the live broadcast background (center console) settings and various device function applications.

熟悉并运营过抖音、淘宝或微信等直播;熟悉并实操过直播后台(中控台)设置及设备各项功能应用。

Has own understanding of live broadcast e-commerce, can control the rhythm of live broadcasting, and has his own way of playing how to improve the popularity and stay time of the live broadcast room.

对直播电商有自己的理解,能掌控直播现场节奏,对于如何提升直播间人气及停留时长有着自己的玩法。

Have a certain operational thinking, regularly analyze platform data and user feedback, and formulate operation strategies.

具备一定的运营思维,定期分析平台数据与用户反馈,制定运营策略。

Social media, film and television editing and directing related majors are preferred.

新媒体、影视编导相关专业优先。

其他要求
语言能力:英语-良好
计算机能力:熟练
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卓越雇主
  • 酒店业--国际高端酒店/5星级
    行业
  • 2000人以上
    规模
  • 国内上市公司
    企业性质
About Atlantis SanyaAtlantis Sanya is China’s premiere ocean-themed integrated entertainment resort located on Haitang Bay, on Hainan Island, on the shores of the South China Sea. Designed as a modern interpretation of the mythical city of Atlantis, the 540,000m² resort features a cutting-edge design, towering over Sanya as the icon of the South China Sea, with 1314 guest rooms and suites, including five extraordinary Underwater Suites, a globally recognized feature of the Atlantis experience. The underwater journey at Atlantis Sanya starts at The Lost Chambers Aquarium with 30 different habitats, 280 species and over 85,000 marine animals and continues into The Ambassador Lagoon—an incredible open-air marine habitat with unparalleled views into the underwater world of Atlantis. The resort also has a 1800-seater theatre at Dolphin Cay, and Sea Lion Pointe, state-of-the-art marine protection and conservation experiences. For thrill seekers, the gravity-defying waterslides at Aquaventure Waterpark provide year-run fun and bucket-list experiences for the entire family. As the gastronomy destination in Hainan, the resort is home to 21 world-class restaurants, cafes and lounges, including Bread Street Kitchen and Bar by world-renowned chef Gordon Ramsay and Ossiano Underwater Restaurant and Bar. Atlantis Sanya also provides families a playful and edutaining experience at MINIVERSITY and a world of rest and relaxation at the first AHAVA Spa in the Asia-Pacific region. The RMB11 billion ocean-inspired development is owned by Fosun International and managed by Kerzner International.三亚·亚特兰蒂斯简介由复星投资逾百亿元兴建、柯兹纳国际管理的三亚•亚特兰蒂斯,是一座海洋主题的度假胜地。项目位于海南省三亚市海棠湾,占地54万平方米,坐拥1314间全海景房及水底套房、21家寰球美食、20万平方米的亚特兰蒂斯水世界、海水总量达17500吨的失落的空间水族馆,又有可同时容纳1800位观众欣赏表演的C秀剧场、以及设施专业的海洋哺乳动物医院和海狮乐园。汇集酒店、水世界、水族馆、国际会展、餐饮、娱乐、购物、演艺八大业态于一体的三亚•亚特兰蒂斯,不仅被中国国家旅游局评为全国优选旅游项目,更先后获得多项行业殊荣,包括第十八届中国饭店金马奖之“亚洲最佳旅游度假目的地”、“亚洲最佳会展及奖励旅游目的地”、“奥西亚诺海底餐厅 - 亚洲最佳餐厅”、以及为业界所瞩目的“中国最佳雇主奖”;亚洲酒店星光奖之“中国十大最具魅力酒店”;由《城市旅游》颁发的“最佳地标酒店品牌大奖”;中国建筑行业工程质量最高荣誉“鲁班奖”和“三星级绿色建筑标识”证书等。Kerzner InternationalPeople are at the heart of everything we do. At Kerzner International, our vision is to create Amazing Experiences and Everlasting Memories for our guests at all our resorts. A leading global developer and operator of destination resorts, ultra luxury hotels and residences and innovative entertainment and gaming experiences, we operate four distinctive brands -Atlantis, One & Only, SIRO and rare finds.柯兹纳国际集团柯兹纳国际集团秉承以人为本的理念,我们的愿景是致力于为旗下所有度假区的客人创造非凡体验和永恒难忘的美好回忆。我们是全球领先的度假目的地开发商及运营商,拥有极致奢华的酒店及公寓、提供极具特色的娱乐方式及游乐体验,我们共运营四个特色鲜明的品牌:Atlantis, One & Only, SIRO 和 rare finds。Benefit福利待遇Social insurances and housing fund社保及公积金At least 10 days' paid annual leava per year每年享有至少10天的年假天数Great accommodation with staff shuttle bus免费提供良好的食宿条件及班车接送Employee rate for room booking and free tickets for Water Park/Lost Chamber per year员工订房优惠及免费水世界、水族馆门票A variety of staff activities and competition远超您想象且丰富多彩的奖励性员工活动及竞赛Employees (Team leader level and above only) are entitled to one reimbursement of arrival fees外埠雇佣员工(限主管级及以上)享受到职费报销一次
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