市场经理 Manager, Marketing
1万-1.5万
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发布于 09:10
市场经理 Manager, Marketing
1万-1.5万
三亚 | 5年以上 | 本科 | 提供食宿 | 招1人
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Job Summary
职位简述
Takes charge of the full operation of marine animal matrix social media accounts for The Lost Chambers Aquarium, cooperates with the in-house video editing team to build exclusive IP image for aquarium star marine creatures and boost online brand influence of the aquarium.
全面负责失落的空间水族馆海洋动物新媒体矩阵账号运营,协同内部剪辑团队打造水族馆明星海洋生物 IP,提升线上品牌影响力。
Key Duties and Responsibilities
主要义务和职责
Assist the roll out of media and marketing plans.
协助落地媒体投放及整体市场推广方案。
Ensure brand standards and identity are upheld in all activities (own and third party) aquarium social media content operation.
统筹自有及第三方全渠道活动,全程统一维护品牌标准与品牌形象。
Support public relations with information and updates to maximize PR opportunities.
及时更新度假区、水族馆各类宣传资讯,扩大品牌曝光渠道。
Develop collaterals to support business and sub-products.
策划制作各类宣传物料,支撑度假区各业态及细分产品宣传推广。
Maintain awareness of competitor activities in market.
持续跟踪文旅行业竞品营销动态,保持市场竞争洞察。
Collate ROI reports for promotional activities and media placement.
汇总促销活动、媒体投放相关数据,编制投资回报分析报告。
Assist with activities required by Assistant Director Marketing incl ad hoc promotions, presentations.
配合市场副总监完成各类专项工作,包含临时营销活动、方案汇报宣讲等。
Take charge of daily operation of the resort’s marine animal matrix social media accounts, coordinate with internal editing team to complete content creation and build distinctive star marine animal IP for the aquarium.
负责度假区海洋动物矩阵账号日常运营,协同内部剪辑团队完成内容产出,打造水族馆特色明星海洋生物 IP。
Independently finish topic selection planning, copywriting and script writing; coordinate shooting and post-editing work, conduct daily maintenance and operation for Douyin, Xiaohongshu, Bilibili and other mainstream platforms.
独立完成账号选题策划、文案脚本撰写,统筹拍摄与后期剪辑工作,负责抖音、小红书、B 站等主流平台账号日常运维。
Stay sensitive to internet trending topics, design event marketing and topic marketing campaigns themed on marine animals to increase account exposure and follower volume.
敏锐捕捉网络热点,围绕海洋动物策划事件、话题营销内容,提升账号曝光与粉丝增量。
Regularly analyze platform operation data, adjust content and operation strategies based on data feedback to produce high-traffic hit short videos and accounts.
定期复盘平台运营数据,根据数据反馈优化内容及运营策略,打造爆款短视频与流量账号。
Regularly sort out operation data of marine animal matrix accounts and submit operation analysis reports to Assistant Director Marketing.
定期整理海洋动物矩阵账号运营数据,向市场副总监提交运营分析报告。
Skills, Experience & Educational Requirements
技能、经验和教育要求
Minimum 3 years of relevant marketing and new media full-operation experience in resort or tourism industry.
3 年及以上文旅度假区市场营销、新媒体全流程运营相关工作经验。
Understand the market and the business development trend of resort, hotel and aquarium industry.
熟知酒店、度假区、水族馆行业市场环境及行业发展趋势。
Good management and execution skills.
优秀的统筹管理与落地执行能力。
Well-developed interpersonal skills and negotiation skills.
良好的沟通协调能力与商务谈判能力。
Entrepreneur spirit, self-motivated, flexible and with an eye for details.
具备开拓思维,工作积极主动、灵活变通,对内容细节具备强把控力。
Be able to adapt well to different business environment changes and high-frequency content update rhythm of social media platforms.
能够快速适应业务变动,适配新媒体平台高频内容更新节奏。
Strong organizational, business analytical, and planning skills.
具备突出的活动统筹、数据复盘分析、营销方案策划能力。
Capable of full-cycle social media operation including topic planning, script writing, shooting coordination, video editing and daily account maintenance; familiar with traffic logic and operation rules of Douyin, Xiaohongshu and Bilibili.
掌握新媒体全链路运营能力,可独立完成选题策划、脚本撰写、拍摄统筹、视频剪辑、账号日常运维;熟悉抖音、小红书、B 站平台流量逻辑与运营规则。
High sensitivity to online hotspots, capable of developing event marketing and topic marketing plans combined with trending topics.
对网络热点具备高度敏感度,可结合热点策划落地事件营销、话题营销项目。
Prior successful operation experience of aquarium/animal-themed social media accounts is preferred; candidates with mature hit account operation cases are prioritized.
有水族馆、动物垂类账号成功运营经验优先;拥有爆款账号实操打造案例者优先。

其他要求
语言能力:英语-熟练
计算机能力:良好
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海南省三亚市海棠湾海棠北路
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卓越雇主
  • 酒店业--国际高端酒店/5星级
    行业
  • 2000人以上
    规模
  • 国内上市公司
    企业性质
About Atlantis SanyaAtlantis Sanya is China’s premiere ocean-themed integrated entertainment resort located on Haitang Bay, on Hainan Island, on the shores of the South China Sea. Designed as a modern interpretation of the mythical city of Atlantis, the 540,000m² resort features a cutting-edge design, towering over Sanya as the icon of the South China Sea, with 1314 guest rooms and suites, including five extraordinary Underwater Suites, a globally recognized feature of the Atlantis experience. The underwater journey at Atlantis Sanya starts at The Lost Chambers Aquarium with 30 different habitats, 280 species and over 85,000 marine animals and continues into The Ambassador Lagoon—an incredible open-air marine habitat with unparalleled views into the underwater world of Atlantis. The resort also has a 1800-seater theatre at Dolphin Cay, and Sea Lion Pointe, state-of-the-art marine protection and conservation experiences. For thrill seekers, the gravity-defying waterslides at Aquaventure Waterpark provide year-run fun and bucket-list experiences for the entire family. As the gastronomy destination in Hainan, the resort is home to 21 world-class restaurants, cafes and lounges, including Bread Street Kitchen and Bar by world-renowned chef Gordon Ramsay and Ossiano Underwater Restaurant and Bar. Atlantis Sanya also provides families a playful and edutaining experience at MINIVERSITY and a world of rest and relaxation at the first AHAVA Spa in the Asia-Pacific region. The RMB11 billion ocean-inspired development is owned by Fosun International and managed by Kerzner International.三亚·亚特兰蒂斯简介由复星投资逾百亿元兴建、柯兹纳国际管理的三亚•亚特兰蒂斯,是一座海洋主题的度假胜地。项目位于海南省三亚市海棠湾,占地54万平方米,坐拥1314间全海景房及水底套房、21家寰球美食、20万平方米的亚特兰蒂斯水世界、海水总量达17500吨的失落的空间水族馆,又有可同时容纳1800位观众欣赏表演的C秀剧场、以及设施专业的海洋哺乳动物医院和海狮乐园。汇集酒店、水世界、水族馆、国际会展、餐饮、娱乐、购物、演艺八大业态于一体的三亚•亚特兰蒂斯,不仅被中国国家旅游局评为全国优选旅游项目,更先后获得多项行业殊荣,包括第十八届中国饭店金马奖之“亚洲最佳旅游度假目的地”、“亚洲最佳会展及奖励旅游目的地”、“奥西亚诺海底餐厅 - 亚洲最佳餐厅”、以及为业界所瞩目的“中国最佳雇主奖”;亚洲酒店星光奖之“中国十大最具魅力酒店”;由《城市旅游》颁发的“最佳地标酒店品牌大奖”;中国建筑行业工程质量最高荣誉“鲁班奖”和“三星级绿色建筑标识”证书等。Kerzner InternationalPeople are at the heart of everything we do. At Kerzner International, our vision is to create Amazing Experiences and Everlasting Memories for our guests at all our resorts. A leading global developer and operator of destination resorts, ultra luxury hotels and residences and innovative entertainment and gaming experiences, we operate four distinctive brands -Atlantis, One & Only, SIRO and rare finds.柯兹纳国际集团柯兹纳国际集团秉承以人为本的理念,我们的愿景是致力于为旗下所有度假区的客人创造非凡体验和永恒难忘的美好回忆。我们是全球领先的度假目的地开发商及运营商,拥有极致奢华的酒店及公寓、提供极具特色的娱乐方式及游乐体验,我们共运营四个特色鲜明的品牌:Atlantis, One & Only, SIRO 和 rare finds。Benefit福利待遇Social insurances and housing fund社保及公积金At least 10 days' paid annual leava per year每年享有至少10天的年假天数Great accommodation with staff shuttle bus免费提供良好的食宿条件及班车接送Employee rate for room booking and free tickets for Water Park/Lost Chamber per year员工订房优惠及免费水世界、水族馆门票A variety of staff activities and competition远超您想象且丰富多彩的奖励性员工活动及竞赛
海南省三亚市海棠湾海棠北路
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