【岗位职责】
1、负责制定并执行酒店数字营销战略,提升品牌在线影响力
2、管理酒店官网、OTA平台及社交媒体账号的内容运营与优化
3、策划并实施线上促销活动,监控ROI及转化率数据
4、分析市场趋势和竞争对手动态,定期提交营销效果报告
5、协调设计、IT等部门完成数字营销物料制作与技术对接
【岗位要求】
1、熟悉酒店行业数字营销全流程,具备独立策划能力
2、精通SEO/SEM、社交媒体运营及数据分析工具
3、具备优秀的文案撰写能力和视觉审美素养
4、能适应快节奏工作环境,具备跨部门协作能力
5、对行业新趋势敏感,有创新思维和问题解决能力。
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Located at the south gate of the Wutai Tourism Area, the Marriott Wutai Mountain Hotel is the first international 5-star hotel in Wutai Mountain as well as in Shanxi province. The hotel enjoys a prime location within 5 minutes on walking distance to the Mount Wutai Visitor Centre and Encore Mount Wutai. 17 km from the major tourist spots.The Marriott Wutai Mountain Hotel offers 248 spacious guestrooms and suites with breathtaking views. It is also an ideal venue to impress, with over 2,000 sqm of state-of-the-art banquet and conference venues. The pillar-less Grand Ballroom is the biggest venue in Wutai Mountain area, and is divisible into several sections. There are also 8 function rooms. Four restaurants and one lounge serve up a variety of local and international gourmet experiences.五台山万豪酒店是五台山景区内首家国际品牌五星级酒店,也是山西省首家万豪酒店。酒店位于五台山旅游入口之南大门,距核心景区17公里,距五台山游客中心及“又见五台山”情景剧场仅5分钟步行距离。五台山万豪酒店设有248间装潢典雅,宽敞舒适的客房和套房,每间房间均可欣赏到雄伟壮观的山色及秀丽湖景。酒店拥有超过2000平方米的宴会及会议空间,五台山景区最大的无柱式大宴会厅可根据您的需求灵活分隔布置。此外还有8间多功能厅,4间主题餐厅,1间酒吧及多间贵宾包间,是举办各种社交及会议活动,品茗参禅文化交流的最佳场所。本酒店现已开业,优先录用酒店从业者,待遇从优包食宿