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The Digital Marketing Manager is responsible for the strategy and execution of digital marketing and ecommerce activity for Hyatt Regency Fuzhou Cangshan. This position will support hotel marketing by developing digital marketing and ecommerce programs, with the primary goal being increased conversions and revenue on Hyatt.com. Digital marketing efforts will include: search engine marketing (including PPC and SEO), mobile marketing, display advertising, email marketing, marketing via corporate channels and assisting with strategic social media planning. This position will also oversee ecommerce activity including the management of the hotel’s website, apps and mini-sites where applicable.
1.Strategyand Budget Management
2.E-Commerce Responsibilities (Hotel website management, mini-site development management, etc.)
3.Project and Agency Management
Experience:
1.3 years minimum experience with digital media planning (SEO, PPC, display, mobile and social platforms) relevant to local market
2.Previous experience working for or with an agency on the client side preferred
3.Web-related project management experience preferred
Computer Skills:
1.Microsoft Excel, Power Point, Word, Outlook
2.Adobe Analytics and Doubleclick analytics a plus
3.Adobe CQ5 and other enterprise web content management system (CMS) experience a plus

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