招聘Digital Marketing Manager 数字营销经理_成都W酒店招聘信息-最佳东方

Manage all online marketing initiatives for a hotel or designated set of hotels. Plan and execute marketing campaigns at a property level, enabling more customized and need based online marketing for hotels. (e.g., Weibo, WeChat, TikTok, Instagram, Facebook) Core role is to optimize the website marketing, manage EDM tool, online content management tools for third parties & branded websites, manage and execute online advertising plan and be the primary owner of all relevant online reporting.

计划、管理和执行营销活动，优化网站营销，管理电子营销工具（例如，微博、微信、抖音、INS、FB等），为第三方及集团网站的在线内容管理工具，管理和执行的在线广告计划。负责所有相关的网上申请.

Key responsibility is to drive marketing solutions that will improve performance for the various online channels and together with Revenue Management team to support property’s overall Revenue Per Available Room (RevPar) index and other key customer metrics according to brand.

主要职责是与收益管理团队合作，通过各种在线渠道，推动市场营销，以增加酒店平均客房收入。

Ensures property information is displayed correctly and effectively

网站显示的酒店信息正确无误。

Develops landing pages and jump pages as needed for promotions with the different market segments to aid in one-click bookings for local accounts/partners, groups and marketing campaigns.

创建酒店登陆页面和跳转页面。以帮助本地客户，合作伙伴，团队和市场营销活动，实现一键预订

Researches Digital Marketing opportunities for all market segments: business transient, leisure, group catering and food and beverage.

研究数字营销各个细分市场的机会：如商务群体，旅游休闲群体，团队会议群体，以及餐饮消费群体。

Create and maintain matrix for hotel operations and reservations team on all promotions for the region to ensure consistency in offers and assurance that no overlap promotion exists.

创建并维护该地区所有酒店促销活动及预订团队的基准，以确保报价一致性，并确保无重复推广。

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