传讯经理 Communications Manager
8千-1万
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发布于 09:40
传讯经理 Communications Manager
8千-1万
苏州-吴中区 | 5年以上 | 本科 | 提供食宿 | 招1人
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•Effectively executes the strategic communication plan by developing detailed tactics for various channels, ensuring clear timelines, resource allocation, and assigned responsibilities for effective implementation.
通过制定各渠道的详细策略,有效执行战略传播计划,确保明确的时间表、资源分配及职责,以实现有效实施。
•Creates and curates engaging and relevant content tailored to the hotel’s target audiences across multiple platforms (e.g., social media, newsletters, blogs), ensuring alignment with established brand guidelines.
在多个平台(如社交媒体、新闻通讯、博客)上创建并策划针对酒店目标受众的吸引人且相关的内容,确保符合既定品牌指南。
•Actively engages with key stakeholders, including guests, media, and community members, responding to inquiries and facilitating discussions that enhance brand loyalty and positive perception.
积极与关键利益相关者互动,包括嘉宾、媒体和社区成员,回应咨询并促进讨论,提升品牌忠诚度和积极形象。

•Effectively identifies and reaches out to relevant journalists, bloggers, and media influencers, establishing and nurturing relationships that promote the hotel’s news and events to secure positive coverage.
有效识别并联系相关记者、博主和媒体影响者,建立并培养关系,推广酒店新闻和活动,确保积极报道。
•Writes and distributes compelling press releases, media kits, and advisories that clearly convey the hotel’s messages, ensuring clarity, accuracy, and alignment with the brand’s voice and objectives.
有效识别并联系相关记者、博主和媒体影响者,建立并培养关系,推广酒店新闻和活动,确保积极报道。
•Manages incoming media inquiries promptly and professionally, providing accurate information and facilitating interviews with appropriate hotel representatives to ensure positive interactions.
迅速且专业地处理媒体咨询,提供准确信息,并促成与适当酒店代表的访谈,确保互动积极。
•Plans and coordinates media events, such as press conferences and media tours, effectively showcasing the hotel’s offerings and fostering relationships with key media contacts.
策划并协调媒体活动,如新闻发布会和媒体导览,有效展示酒店的服务,并促进与关键媒体联系人的关系。
•Regularly tracks and analyzes media coverage of the hotel and its competitors, preparing reports that summarize findings and assess the effectiveness of media relations efforts, making recommendations for improvements.
定期跟踪和分析酒店及其竞争对手的媒体报道,准备总结调查结果、评估媒体关系成效的报告,并提出改进建议。

•Collaborates effectively with the Director of Communications to develop and maintain crisis communication plans that outline potential scenarios, key messages, and roles, ensuring readiness for effective response.
与传播主任有效合作,制定和维护危机沟通计划,概述潜在情景、关键信息和角色,确保做好有效应对准备。
•Assists in crafting clear, concise, and consistent messaging for various crisis situations, ensuring that communications are aligned with the hotel’s brand voice and address stakeholder concerns.
协助为各种危机情境制定清晰、简洁且一致的信息,确保沟通与酒店品牌声音一致,回应利益相关者的关切。

•Develops and curates engaging content for digital platforms, marketing materials, and social media that reflects the hotel’s brand identity, maintaining consistency in messaging and visual presentation.
开发并策划反映酒店品牌形象的数字平台、营销材料和社交媒体的引人入胜内容,保持信息传递和视觉呈现的一致性。
•Actively engages with guests and online audiences by responding to inquiries and feedback promptly, fostering a community that reflects the hotel’s brand values and encourages loyalty.
积极与客人和线上受众互动,及时回复咨询和反馈,营造反映酒店品牌价值观并鼓励忠诚度的社区。
•Tracks brand mentions and sentiment across media and social platforms, providing valuable insights to the leadership team regarding public perception and identifying opportunities for brand enhancement.
通过跨媒体和社交平台追踪品牌提及和情感,为领导团队提供关于公众认知的宝贵见解,并识别品牌提升的机会。
•Works closely with other departments (such as Sales, Events, and Guest Services) to ensure that brand messaging is consistently integrated into all guest interactions and experiences, reinforcing the hotel’s identity.
与其他部门(如销售、活动和宾客服务)密切合作,确保品牌信息始终融入所有宾客互动和体验中,强化酒店的身份认同。

其他要求
国际联号工作经历:优先
语言能力:英语-精通
计算机能力:精通
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工作地址
江苏省苏州市吴中区江苏省苏州市工业园区苏州大道东409号苏州国际金融中心1号楼
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江苏省苏州市吴中区江苏省苏州市工业园区苏州大道东409号苏州国际金融中心1号楼
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