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• 在满足酒店需要及洞察市场趋势的情况下,制定价格策略,编制年度营销计划和手册,设立政策、程序和目标,并定期进行评估;
• Set up pricing strategies in all areas, prepare annual marketing plan and manual for the department and participates in setting up marketing policies, procedures and objectives, with regular reviews in keeping with the hotel needs and market trends;
• 负责制定并实现市场计划中设定的目标;
• Executive, in charge of reaching the targeted goals as defined in the Marketing Plan;
• 通过各种工具 (例如媒体、 社交活动、 集会与竞争等),探索新的商业途径及可能带给酒店的效益;
• Through various tools (e.g. media, social events, gatherings with competition etc.), explores new business channels which all could be of interest and benefit of the hotel;
• 密切关注团队的生产力、活动并驱动团队跟进,同时提高所有潜在客户的转化率;
• Keep a close watch on group productivity/activities and motivate team members for follow-ups, ensuring minimal business loss, and higher conversion rate of all leads;
• 维持良好的内部沟通,负责并跟进人才的工作效率、 资源管理和酒店公众形象的管理,以取得收入的最大化。
• Keep good communication internally, responsible for orienting and following up to materialize the budgeted revenues of respective segments through existing clientele and key prospects, focusing on revenue maximization, talent productivity, resource management and the hotel’s image building.
水月周庄铂尔曼酒店是一家由法国雅高集团管理的国际五星级标准商务、会展及度假型酒店,坐落于中国最美水乡 -- 周庄,将中国江南的柔美与法国铂尔曼的优雅气息结合为一体,其建筑结合现代艺术,并与周围湖水和水乡古镇融为一体。酒店拥有173间客房和800平方米无柱式宴会厅、健身房和室内泳池。另设2个餐厅,2个酒吧及会议设施。酒店距上海虹桥机场及虹桥火车站仅50公里,距苏州工业园区仅18公里,为商务、会展及休闲度假游客入住提供了一个舒适及具有法式艺术气息的场所。Pullman Zhouzhuang is an international luxury upscale hotel, situated in the most beautiful China water town – Zhouzhuang. The hotel is managed by AccorHotels, it concentrates on business, exhibition and leisure customers. It combines the Southern Yangtze River's tender beauty with French elegance. Interspersed with modern architecture, the hotel is integrated with the surrounded lake and ancient water town. The hotel has 173 rooms, gym and indoor swimming pool. It has 2 restaurants, 2 bars and meeting facilities including an 800sqm pillar-less grand ballroom. Pullman Zhouzhuang is just 50 km away from Hongqiao Airport / Hongqiao Railway Station, and 18 km away from Suzhou Industry Park.