招聘Director of Marketing & Communications 市场传讯总监_Amanyangyun养云安缦招聘信息-最佳东方

STRATEGICPRIORITIES

TheDirector will focus on and be accountable for driving:

Brand Awarenessand Engagement for AYY and the Aman brand, particularly within China focusingon UHNW consumers and ensuring on brand execution.

DirectBookings via brand channels (revenue and room nights), especially via digitalchannels.

MarketingInnovation and positioning AYY and Aman as the pre-eminent ultra-luxury brandfor the future luxury consumer.

REVENUEGENERATION

Developcreative and integrated marketing strategies and tactics for Amanyangyun andthe brand within China to support revenue and market share goals – and providestrategic guidance on all facets of marketing.

Developmarketing strategies by studying and understanding market dynamics, trackchanges in supply and demand, identifying target guests and their currentfuture needs and monitoring the competition.

Developwebsite content with corporate content team to ensure it is focused towards theChinese market to increase domestic website visits and increased bookingsthrough aman.com. Drive content development strategy and translation of Chinesewebsites and digital platforms.

Developand implement local marketing activities to increase growth and engagement ofsocial media followers for Amanyangyun and the brand

Devisemarketing activities to increase the growth of the China database (includingthe AYY’s local Spa and F&B database) with particular focus on capturingclients from OTA’s and flash sales to increase direct bookings.

OverseeAmanyangyun’s social strategy and execution (WeChat, tiktok and bilbiliaccounts) to drive to brand awareness with the relevant UHNW consumerand also revenue opportunities.

Act asprimary partner with Corporate Digital Team to align on digital revenue drivingobjectives to ensure all digital marketing efforts are business appropriate(e.g. organic and paid media strategy, with particular focus on domesticChinese travelers)

MARKETINGSTRATEGY & EXECUTION

Positionand market the Amanyangyun and the Aman brand in China in the ultra-luxuryspace to drive demand, especially in the domestic Chinese market.

Ownand develop integrated marketing strategy for all Chinese marketing activitiesfor AYY.

Partnerwith teams across the company to craft and execute truly innovative marketingideas and tactics to grow business via direct channels and on key relevantChinese platforms.

Pro-activelyidentify relevant marketing partners for the hotel and the brand targeting UHNWChinese consumers and manage these relationships profitably to raise hotelawareness, drive demand and direct business, deepen loyalty, and enrich theguest experience.

SupportAmanyangyun and the Aman brand in China to create never-before-seen innovativeluxury experiences and services that drive domestic demand in particular.

Ownand develop insights strategy for all Chinese marketing activities.

Developand execute the strategy to grow Aman’s base of loyalists within Shanghai and Chinamore broadly, to drive revenue and engagement domestically and globally.

Own andoversee any relevant agency relationships for execution of strategic marketingplan (i.e. digital, social).

OverseeAmanyangyun’s digital and distribution platforms (e.g. e-shop and WeChat) to monthlyrevenue and grow the hotel and brand prestiqe with on brand messaging andactivities.

LEADERSHIP

Leadand develop marketing strategies that focus on fully integrated marketing (e.g.digital, content, F+B marketing, public relations, social, and on propertyexperiences) to showcase and promote what makes Amanyangyun and Aman sospecial.

Collaborateclosely with the corporate marketing team to ensure that all marketing activitiesare adhering to brand guidelines and standards.

Assistwith recruitment of key marketing talent on property and develop a diverse,high-calibre talent pool that makes a strong positive impact to the hotel andAman brand.

Coachand motivate property marketing leads, providing constructive feedback toenhance their performance and support career development and successionplanning.

SALES& MARKETING COLLATERAL

Overseethe production of sales & marketing collateral to ensure that it followsthe brand standard and is distributed and used by the local sales teams.

REPUTATIONMANAGEMENT

Supportthe appropriate hotel team member to manage reputation review sites (includingbut not limited to Ctrip, TripAdvisor, Dianping and Red Book) every day. Workwith on property CRM Champion to ensure every guest comment received a reply witha customized reply within 48 hours.

Workwith CRM Champion to ensure guest comments are translated and on a daily basis inthe hotel’s morning briefing. Liaise with CRM Champion and Operationsdepartment to follow up on negative reviews

COMMUNICATIONS

Workwith the Chief Communications Officer and GM in the event of a crisis andensure that the Crisis Communications Plan is continually updated and rehearsedwith the on-property teams

Ensurethat the local PR agency have the information to be able to pitch relevanttopics to targeted local media (magazine, web, TV and Radio) in line with thebusiness needs. Same with the international PR agencies

Workwith China PR agency in positioning Amanyangyun as a destination in China,create regular press materials and pass onto Petrie team for media pitching anddistribution

Liaisewith Aman international PR network and the Aman Corporate Communications teamto promote Amanyangyun to international markets

Raisethe visibility of Amanyangyun by building a strong media presence and awards,through regular press entertainment and the creation of and pitching ofrelevant story ideas.

Raisethe visibility of Amanyangyun in the region by building a strong mediapresence, through regular press entertainment and the pitching of relevantstory ideas.

关于养云安缦 About Amanyangyun养云安缦缘起于2002年江西廖坊水库修建。抚州，旧称临川，江西东部文脉所在，本世纪初廖坊水库的修建让当地村落饱经风霜的明清古宅和大批量的香樟树面临困境。为了避免大树古宅被水淹没，抚州籍企业家马达东先生组织了一场声势浩大的迁徙之旅。一万多棵大树被运往上海重新栽种，其中包括一棵重达80 吨的老樟树。伴随着大树，数十幢老宅被小心翼翼逐一拆分运往上海重新搭建。2009年安缦集团的加入，最终促成了大树古宅以养云安缦的形式重获新生。至此，树宅相守、天地人和。养云安缦毗邻申城繁华腹地，距离上海市中心仅45分钟车程，是一处远离喧嚣的养心之所。13栋复建的明清古宅和24间新建套房坐落于宁静的香樟树林间，为客人提供安缦式的居停下榻体验。除此之外，酒店内还有享誉盛名的安缦水疗、5个餐厅酒吧设施及独特的文化中心“楠书房”Amanyangyun’s story began 700 kilometres away in rural Fuzhou – a cultural heartland in China’s Jiangxi Province, characterised by camphor forests and historic villages. When plans for a much-needed reservoir were approved in 2002, the fate of these remnants of Old China appeared to be sealed, but Fuzhou native and philanthropist, Ma Dadong, was determined to prevent their destruction. He conceived a bold plan to relocate to Shanghai as many Ming and Qing Dynasty villas as possible, as well as 10,000 camphor trees. Aman joined the restoration project in 2009, and today, the completed Amanyangyun includes a comprehensive Aman Spa, a wide variety of restaurants and the cultural centre Nan Shufang. The ethereal camphor forest sets the tone for a peaceful, introspective retreat, where old and new, natural and man-made, coexist in perfect harmony. 关于安缦集团 About Aman安缦集团成立于1988年，致力于打造亲切谦逊，温和好客的私人居所系列。第一处安缦度假村位于泰国普吉岛的Amanpuri成功地介绍了此概念，自此之后，安缦集团不断成长并在全球建立了35处度假村：包括不丹、柬埔寨、中国、多米尼加共和国、法国、希腊、印尼、印度、意大利、日本、老挝、墨西哥、黑山、摩洛哥、菲律宾、斯里兰卡、泰国、土耳其、特克斯和凯科斯群岛、美国、越南。Aman was founded in 1988 with the vision of building a collection of intimate retreats with the unassuming, warm hospitality of a gracious private home. The first, Amanpuri in Phuket, Thailand, introduced the concept, and since then, Aman has grown to encompass 34 hotels and resorts located in Bhutan, Cambodia, China, Dominican Republic, France, Greece, Indonesia, India, Italy, Japan, Laos, Mexico，Montenegro, Morocco, the Philippines, Sri Lanka, Thailand, Turkey, the Turks & Caicos Islands, the USA (New York 2020) and Vietnam.我们的荣誉 Our Honor1. 2018Shanghai Wow沃画报-最佳酒店餐厅-辣竹2. 2018Shanghai Wow沃画报-最佳奢华酒店3. 2018Voyage新旅行酒店-最佳50家酒店Top 504. 2018城市旅游杂志-最佳新开业酒店5. 2018酒店婚礼杂志-婚宴场地最佳设计6. 2018璞缇客-最受欢迎酒店7. 2018时尚先生杂志-最佳酒店设计8. 2018中国酒店大奖-最佳新开业酒店9. 2019AHEAD亚洲酒店设计大奖10. 2019Conde Nast Traveler悦游-最佳景观酒店11. 2019KOL公信力金榜-最佳城市周边度假酒店12. 2019尚流Tatler-北京上海最佳餐厅-辣竹13. 2019设计选集大奖14. 最佳度假酒店-界面指南202015. Shanghai Daily-最受瞩目新开业16. 年度健身与水疗大奖-2020年中国养生与水疗颁奖礼17. 漫旅Travel + Leisure-2018漫旅中国·旅行奖18. 澳大利亚建筑师协会-商业建筑大奖19.东方卫视-年度餐厅大奖-辣竹20. 凡尔赛国际建筑大奖21. 凡尔赛国际建筑大奖222. 胡润百富-最受瞩目新开业23.时尚旅游-金选度假酒店24.中国珍贵名木保护示范基地25. 2020年Tripadvisor猫途鹰旅行者之选奖