Digital Strategy Execution数字战略执行
•       
Ensures hotels'
eCommerce strategies are effectively implemented in the online platform
确保酒店的电子商务战略在在线平台上得到有效实施
•       
Ensures compliance
and participation in company promotions and eCommerce channels
确保遵守并参与公司促销活动和电子商务渠道
•       
Promotes and
protects brand equity促进和保护品牌资产
•       
Understand the
working relationships between sales, revenue and F&B
了解销售、收入和餐饮之间的工作关系
•       
Demonstrates
knowledge of job-relevant issues, products, systems and processes
展示与工作相关的问题、产品、系统和流程方面的知识
•       
Executes annual
marketing plan to budget, in consultation with the GM, Food and Beverage
leader, Operations leaders, Sales & Revenue leaders and eCommerce leaders
与总经理、餐饮领导、运营领导、销售与收入领导以及电子商务领导协商，执行符合预算的年度营销计划
•       
Partners with
Operations, Food & Beverage and Sales teams to execute promotions and
campaigns to target in-house guests with promotions that drive incremental
revenue to the hotel. 
与运营、餐饮和销售团队合作，执行促销和活动，针对内部客人开展促销活动，增加酒店收入。
•       
Acts as the liaison
between the marketing department and advertising agency on the tactical
advertising campaigns' creative and media plans, particularly for food and
beverage promotions.
就战术性广告活动的创意和媒体计划，尤其是餐饮促销活动，担任市场营销部门与广告公司之间的联络人。
•       
Partners with
property Revenue Management to verify correct offer loading, verifying
advertisement targeting is correctly directed at relevant consumer groups
与酒店收入管理部门合作，核实正确的优惠加载，核实广告目标是否正确针对相关消费群体
•       
Verifies all
advertising for the hotel in digital channels is in alignment with brand voice. 
核实酒店在数字渠道上的所有广告都符合品牌声音
•       
Facilitates social
media engagement and updating content in local digital channels (e.g., hotel
website, travel sites). 
促进社交媒体参与，更新本地数字渠道（如酒店网站、旅游网站）的内容
•       
Engages in proactive
online reputation management by surfacing relevant guest comments (positive or
negative) in social media channels and responds accordingly. 
通过在社交媒体渠道上发布相关宾客评论（正面或负面），参与积极主动的在线声誉管理，并做出相应回应
 
 
Marketing and
Communication Partnership营销与交流伙伴关系
•       
Assists in the development and execution of
the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.). 
协助制定和执行酒店群营销计划（如重定向活动、OTA 营销等）
•       
Develops the offer landing page on
Marriott.com for cluster offers. 
在万豪网站（Marriott.com）上开发集群优惠的登陆页面
•       
Identifies and obtains Marriott.com and OTA
marketing and merchandising placements as appropriate. 
酌情确定并获得 Marriott.com 和
OTA 市场营销和商品销售位置
•       
Creates mini-sites for domestic segment
marketing efforts where needed (e.g. MICE or Weddings). 
根据需要为国内市场营销工作创建迷你网站（如会展或婚礼）
•       
Develops and executes promotions campaign in
F&B, weddings, spa, rooms and conferences through relevant digital and
social media channels. 
通过相关数字和社交媒体渠道，制定并执行餐饮、婚宴、水疗、客房和会议方面的促销活动
•       
Executes email marketing, and display
advertising.
执行电子邮件营销和展示广告
 
 
Policies and Procedures政策和程序
·        
Protect the privacy
and security of guests and coworkers. 
保护客人和同事的隐私和安全。
·        
Maintain
confidentiality of proprietary materials and information. 
保护客人和同事的隐私和安全。
·        
Follow company and
department policies and procedures. 
遵守公司和部门的政策和程序。
·        
Perform other
reasonable job duties as requested by Supervisors. 
主管要求的其他合理工作职责。
·        
Ensure uniform,
nametags, and personal appearance are clean, hygienic, professional and in
compliance with company policies and procedures. 
确保制服、姓名牌和个人仪表干净、卫生、专业，符合公司政策和程序。
 
 
Sales销售
·        
Use sales techniques
that maximize revenue while maintaining existing guest loyalty to Marriott. 
运用销售技巧，在保持现有客人对万豪的忠诚度的同时，使收入最大化。
·        
Promote awareness of
brand image internally and externally. 
在公司内外提升品牌形象。
·        
Recognize
opportunities to up-sell the customer and sell enhancements to create a better
Marriott experience or event. 
发现向客户追加销售的机会，并销售改进产品，以创造更好的万豪体验或活动。

项目概况 　　【IOI棕榈城】是马来西亚IOI产业(IOI PROPERTIES)在中国投资的第一个大型城市综合体。项目位于集美新城片区集美大道与杏林湾路交叉口南侧，规划总建筑面积约37万㎡。 　　【IOI棕榈城】将打造成一个集大型购物中心、高端五星级酒店、企业总部办公区、滨水豪华住宅区于一体的综合性城市发展项目，成为厦门岛外新城的一个标志性建筑和旅游目的地。http://www.ioipg.cn/zlc.aspx