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1. Direct and manage all marketing communication activities
指导和安排所有的市场传讯活动
Personal involvement in the preparation of the advertising and marketing plans.
参与并准备市场及广告计划安排。
Takes ownership by developing, executing and following up on the hotel's public relations and advertising schedules.
主导发展并安排实施酒店的公共关系及广告的日程计划。
Organizes promotional events.
组织各项促销酒店活动。
Communicates and submits appropriate material to all marketing channels and organizations that assists in promoting the hotel to ensure they are well equipped to sell the property.
沟通并通过所有市场资讯来源收集相关市场资讯,协助相关部门推广酒店计划并确保足够的信息来源。
Co-ordinates various media and marketing activities and events.
协调配合不同的媒体及市场活动。
Co-ordinates press releases as required of hotel events and new staff.
协调配合酒店公关活动或其他事件的新闻稿发布。
Liaises with advertising and public relation agencies.
和广告代理商及公关公司配合做好酒店推广工作。
Builds profile within local marketplace through attendance at various events and local marketplace.
在本地市场建立酒店良好形象通过参加各种本地市场活动。
Oversees and coordinates hotel photography when required.
监督和协调酒店的摄影需求。
Maintains the image of the Hotel and the Brand.
保证品牌及酒店的公共形象。
Monitors and ensures complete awareness of competitor activities and use information when developing strategies.
检测并保证对竞争对手的活动信息有足够的认知并且在制定市场策略时运用信息。
2. Development of promotional strategies and market plans
计划并实施酒店推广策略及市场计划
Review, develop and implement advertising and marketing strategies towards optimizing property exposure with desired markets.
针对优化与预期市场审查,制定和实施广告及营销策略。
Conduct media research, identifying trend and making appropriate recommendation.
媒体行为研究调查,找出趋势并做出适当的建议。
Ensure analytical study made for advertising and marketing programs and prepare reports for Director of Sales and Marketing.
确保分析研究广告和营销计划报告市场销售总监。
Develop promotional collaterals and corporate promotional initiatives in professional manner.
开发所有酒店促销宣传品和制定专业的针对公司客户的酒店促销方案。
Work with Sales, Events and Beverage and Food departments to market selected packages according to the different markets and season in the year.
和客房销售部,会议活动销售部,饮食部配合根据不同的市场需求和季节等因素选择制定促销方案。
Attend industry meetings.
参加行业内的会议。
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