1.执行市场推广策略来增长酒店收益来源,提高酒店知名度;
Implement marketing promotion strategies to increase the hotel's revenue sources and enhance its popularity;
2.制定并执行酒店的所有活动,公共和媒体关系,忠诚度和渠道营销以及其他市场推广活动的全年计划;
Develop and implement the annual plan for all hotel activities, public and media relations, loyalty and channel marketing, as well as other marketing promotion activities;
3.发展良好的媒体关系,策划新闻发布会以及其他公关活动。代表酒店与媒体沟通,以促进良好的公关形象,提高酒店知名度和抵消负面影响。
Develop good media relations and plan press conferences and other public relations activities. Communicate with the media on behalf of the hotel to promote a good public relations image, enhance the hotel's popularity and offset negative impacts.
4.根据品牌标准,设计并制作酒店和市场推广的宣传印刷品;
Design and produce promotional printed materials for the hotel and marketing promotion in accordance with brand standards;
5.管理酒店内容管理系统,更新文字和图像,优化内容质量并准确地呈现品牌标准;
Manage the hotel's content management system, update text and images, optimize content quality and accurately present brand standards;
6.管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等,用于酒店推广。
Manage the hotel image database, including official hotel photos, event photos and staff photos, etc., for hotel promotion.
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