DUTY & RESPONSIBILITY
工作任务和职责•
Create compelling pre and post-event marketing content to promote and drive participation in events, including designing posters, creating EDMs, crafting engaging social media posts, writing articles, and updating website content.
制作引人入胜的活动前期和后期营销内容, 包括设计海报、创作电子邮件营销(EDM)、撰写吸引人的社交媒体帖子、编写文章以及更新网站内容,以此来促进活动并提高参与度。
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Develop a comprehensive calendar of events and social media content to engage both in-house and external guests, generating awareness and encouraging participation.
制定详细的活动日历和社交媒体内容,以吸引住店客人和外部访客,提高知名度和参与度。
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Take charge of planning, executing, and evaluating events held within lyf, ensuring seamless organization and flawless execution.
负责规划、执行和评估在lyf物业内举办的活动,确保活动的顺畅组织和完美执行。
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Build and manage the events strategy and creative development, including budgeting, processes, program planning, and collaboration with internal and external partners.
建立并管理活动策略和创意开发:包括预算管理、流程制定、项目规划以及与内外部合作伙伴的协作。
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Forge partnerships with relevant merchants (e.g., F&B, retail, festivals, art, design, tech, crafts, concerts, sports) to establish special rates and preferred access for guests, known as #lyfperks.
与相关商家建立合作关系(例如餐饮、零售、节日庆典、艺术、设计、科技、手工艺、音乐会、运动等项目),为宾客设立特惠价格和优先访问权,即#lyfperks(专属礼遇)。
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Evaluate the return on investment (ROI) of events in coordination with the lyf Champion and/or corporate lyf team.
与lyf掌门或公司lyf团队协调评估活动后的投资回报率(ROI)。
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Monitor and promptly respond to guest feedback regarding events and partnerships.
监控并及时回应宾客对活动和合作商户的反馈。
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Showcase proficiency in organizing PR and promotional events, driving brand visibility and attracting target audiences.
展示在组织公关和促销活动方面的专业能力,提高品牌知名度并吸引目标受众。•
Collaborate with the corporate lyf team and cluster marketing team to execute marketing strategies and plans for lyf properties within the city.
与总部lyf团队和区域营销团队合作,执行城市内lyf物业的营销策略和计划
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Create property-specific and local-specific content for social media coverage, ensuring relevance and impactful storytelling.
为社交媒体报导创建物业相关的和本地化的内容,确保内容的相关性和影响力
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Develop and update the lyf neighborhood guide, providing useful and up-to-date information for guests.
开发并更新lyf住客指南,为宾客提供有用且新的信息
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Take ownership of updating the property webpage on the discoverasr.com website, ensuring accurate and engaging content.
负责更新discoverasr.com网站上物业网页内容,确保内容准确且具有吸引力
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Conduct active research on trends and latest topics to enhance the lyf brand's connection with the target audience through events and social media content.
积极研究风尚趋势和新话题,通过活动和社交媒体内容增强lyf品牌与目标受众的联系。
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Plan and execute effective marketing content both online and offline.
规划并执行有效的线上线下内容营销
REQUIREMENTS
资质要求•
Degree in related field such as marketing or event management.
相关领域的学位,如市场营销或会务管理
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Preferably to have at least 2 years of experience in community management, events planning, partnerships curation, marketing and social media marketing.
至少两年的社区管理、活动策划、合作伙伴关系策划、市场营销及社交媒体营销的经验。
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Hands-on experience with social media management.
有实际操作社交媒体管理的经验
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Creative mindset with the ability to think outside the box
具有创新思维,能够跳出传统框架思考问题
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Keen attention to detail along with strong organizational and project management skills.
注重细节,同时拥有较强的组织和项目管理技巧
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Proficiency in photo and video editing is a plus.
熟练掌握图片和视频编辑技能者优先
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Results-oriented mindset with the ability to execute tasks independently.
以结果为导向,能够独立执行工作任务
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Excellent communication, writing and presentation skills, preferably in both English and Chinese.优秀的中英文沟通,写作和演讲能力
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Possesses a lively, strong work ethic and entrepreneurial spirit.
具备活力、强烈的职业道德和创业精神
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Knowledge of current trends in marketing and community engagement.
了解当前市场营销和社区互动的趋势
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Familiarity with the local community
熟悉当地社区的情况
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Enthusiasm and passion for creating vibrant and inclusive communities.
对于创建充满活力且包容性强的社区充满热情和激情
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雅诗阁中国雅诗阁有限公司(“雅诗阁”)是全球最大的国际服务公寓业主和运营商,在亚太、欧洲及海湾地区的24多个国家89多个城市管理256家物业,超过38,000 套服务公寓单位。雅诗阁旗下共有三大品牌,即雅诗阁、馨乐庭以及盛捷。在中国,雅诗阁是最大的国际服务公寓业主和运营商。目前在全国拥有和管理着68个物业,逾12,000套服务公寓单位,分布在北京、长沙、成都、重庆、大连、佛山、广州、杭州、合肥、南京、上海、沈阳、深圳、苏州、太原、天津、武汉、无锡、西安、厦门、银川、香港和澳门。雅诗阁是凯德集团旗下的全资子公司,总部设在新加坡。1984年,雅诗阁推出了亚太地区的首个世界级服务公寓。2006年,雅诗阁成立了全球首个亚太区服务公寓房地产信托基金——雅诗阁公寓信托。经过30年的耕耘与发展,今日的雅诗阁在服务公寓行业中备受推崇,在国际上稳占领导地位。雅诗阁官网:www.the-ascott.com雅诗阁中国官网:www.ascottchina.com?About Ascott China?The Ascott Limited (Ascott) is the world's largest international servicedresidence owner-operator with more than 256 properties over 38,000 serviced residenceunits in key cities of Asia Pacific, Europe and the Gulf region. Its portfoliospans over 89 cities more than 24 countries. The company operates three brands– Ascott, Citadines and Somerset.Ascott is also the largest internationalserviced residence owner-operator in China, with 68 properties over 12,000units in Beijing, Changsha, Chengdu, Chongqing, Dalian, Foshan, Guangzhou,Hangzhou, Hefei, Nanjing, Shanghai, Shenyang, Shenzhen, Suzhou, Taiyuan,Tianjin, Wuhan, Wuxi, Xi’an, Xiamen, Yinchuan, Hong Kong and Macau. Ascott,?a wholly-owned subsidiary ofCapitaLand Limited, is headquartered in Singapore. It pioneered Asia Pacific'sfirst international-class serviced residence in1984. In 2006, it establishedthe world's first Pan-Asian serviced residence real estate investment trust,Ascott Residence Trust. Today, the company boasts 30-year industry track recordand serviced residence brands that enjoy recognition worldwide. Ascott website: www.the-ascott.comAscott China website: www.ascottchina.com