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What we are looking for:
Our ideal candidate, first and foremost, will share our love and passion for great beer. You're going to be a craft beer evangelist for one of China's top craft breweries, so you need to be excited about what we do and show that in your work!
This is a key role in maintaining Jing-A’s growth trajectory in the China market and beyond by delivering effective and efficient communications campaigns that will drive awareness of and preference for Jing-A products.
The role is responsible for the successful management of marketing/advertising/PR (online and offline) activities and for overseeing the development of creative strategies.
The role’s scope includes:
• As a key member of the team, you must have the ability think creatively combined with the energy and passion to bring your ideas to fruition.
• Proactively manage Jing-A’s social media channels by creating original content, building community and driving brand awareness.
• Actively build relationships and partnerships with various media outlets (industry & lifestyle) to generate earned media opportunities for Jing-A.
• Develop the Jing-A “voice” so that it resonates with the next generation of craft beer lovers in China.
• Develop communication strategies and campaign plans. Must also have the project management skills to manage campaign execution.
• Liaise and manage PR agencies as well as other third party agencies.
• Ability to roll-up your sleeves and work with the team across social media channels,
retail marketing and other marketing needs.
• Enthusiastically Contribute to the overall creative horsepower behind Jing-A.
A successful candidate will have:
• Native proficiency in Chinese and high-level English language abilities – written and especially spoken.
• You are an extrovert at heart and enjoy communicating, working in teams and building industry relationships.
• Past experience in a communications agency at Account Director level or above (5 years or more).
• Demonstrated success working on a range of consumer-facing campaigns – possibly with alcohol and other fast moving consumer goods.
• Have an earned-first mindset when it comes to campaign development.
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• Able to learn and adapt quickly within a start-up working environment and loves nothing more than a challenge.
• Have a detail-oriented, organized and dedicated mindset; ability to juggle multiple tasks and meet deadlines.
• Most importantly, craves a cold pint of craft beer at the end of a work day! Shows a genuine interest in the craft beer movement within China, has a passion for creativity and comes to work everyday with a sense of curiosity and playfulness.
Compensation:
• Jing-A Brewing Co. offers a competitive compensation and benefits package. This is a fast growing company providing ample future career opportunities.
Location:
• The role will be based in Beijing. Contact:
• Interested applicants please contact: clara@jingabrewing.com
京A是北京本土最早的精酿啤酒坊之一,由个性叛逆的两位外国家庭酿酒师于2012年创立。到现在京A已经成为中国精酿啤酒行业的先锋厂牌。京A也是一家不断推陈出新的酿酒厂。我们沉醉于寻找有趣的食材和意想不到的口味来创造我们的啤酒,从经典款式的改良到大胆组合的实验,还有与来自世界各地的啤酒厂的合酿。我们不仅向全国各地的合作伙伴供应高品质的精酿啤酒,也用创意和综合活动帮助京A建立了一个精酿啤酒爱好者的社区。我们的啤酒朝圣地目前有三家(幸福村店/隆福寺店/国贸嘉里中心店)它们提供了一种沉浸式的京A体验,我们的啤酒种类繁多,与手工制作的食物完美搭配。 每个酒吧都是京A在这个城市的“大本营”,通过举办特别的活动,并建设当地社群,作为酿啤酒爱好者和京A粉丝的聚会地点。“我们的目标是酿造让我们为之自豪的啤酒 – 可以不断挑战自我极限,致敬我们的初衷与根源,并让世界改变对中国啤酒的看法。” 期待你的加入!