发展、执行、优化、监测和评估酒店的营销策略(目标、策略和行动)以达到和超过预测收入,如房务部、餐饮部和所有其他可产生收入的部门;
To develop, implement, maximize, monitor and evaluate the hotel’s Marketing Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue generating departments.
长期检测和评估本地、国内和国际市场趋势,酒店和餐厅竞争者的走向,以确保本酒店的营销和运营总是处在具有竞争力的前沿;
To constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ and restaurants’ initiatives, in order to make sure the hotel’s marketing and operations remain competitive and cutting edge.
管理周度收益会议和月度策略会议,以发展和调整营销策略、短期定价和渠道策略;
To manage weekly yield meetings and monthly strategic meetings to develop and adjust marketing strategies and short term pricing and channel tactics.
监管所有销售策略、战略和执行,应与销售锦囊所述一致,以组织有纪律的强力销售队伍达到销售目标;
To oversee all sales strategy, tactic, and action implementations, complying with the Smart Selling approach, in order to create a strong and disciplined Sales Team who achieve their sales goals.
执行策略型营销过程,优化使用可收集到的营销数据来做出理智决策;
To implement the strategic marketing process, maximizing the available marketing data to make sound decisions.
利用所有销售和营销沟通方式来管理所有酒店与外界的品牌联系,加强和维持酒店企划书中所制定的品牌定位和概念;
To manage all hotel brand contacts including all sales and marketing communications, to enforce and maintain the hotel’s brand positioning and concept outlined in the hotel’s Annual Business Plan.
管理整合营销策略,包括酒店广告、促销、文件资料和电子营销,以确保它们的整合性、有效性,来保证合理的投入产出比、支出小于预算、并要与凯悦酒店集团的品牌标准、政策和程序一致;
To manage integrated marketing communications, including hotel advertising, promotions, collateral, and e-marketing, making sure that they are targeted, effective in producing a reasonable ROI, within budget, and comply with Hyatt’s brand standards, policies and procedures.
监管行销企划、电子营销和公共关系活动,以支持年度营销计划中目标的达成;
To oversee marketing communications, e-marketing, and public relations activities to support the objectives outlined in the Annual Marketing Plan.
回顾收益管理总监/市场分析员编辑的报告和分析,和本部门和相关部门负责人讨论未来的策略、机会和威胁。
To review the reports and analysis compiled by the Director of Revenue Management / Revenue Analyst, and discuss strategies, opportunities and threats within the division, and with the relevant Department Heads.
紧密与其他行政层人员合作,并灵活给予支持,关注酒店整体的成功和酒店客人的满意度;
To work closely with other Leadership Committee members in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests.
确保营销部员工和其他部门之间的支持,以“群策群力”精神互相协作
To make sure Sales & Marketing associates work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”.
酒店简介:横琴凯悦酒店由香港丽新集团投资兴建,美国凯悦集团管理,两大集团强强联合,共同打造横琴粤澳深度合作区标杆性国际五星品牌酒店。横琴凯悦酒店位于大湾区珠海横琴,酒店拥有493间客房、6家餐厅及酒吧、室内外双泳池及衍水疗服务,3,757平米的互动社交会议场地,旨在将凯悦品牌的特色服务与活力体验带给商务和休闲旅客。地理位置优越:1.横琴口岸实现一卡通过关,24小时通关澳门;2.港珠澳大桥连接香港、广东珠海和澳门,珠海40分钟可达香港;3.横琴粤澳一小时生活圈,实现工作与生活双平衡;横琴专享政策:横琴为高端紧缺及特殊人才提供人才补贴及税收优惠政策。薪资福利:1、 极具市场竞争力的薪酬待遇;2、 免费提供食宿,宿舍2-4人间,配有全套床上用品、空调、洗衣机、热水器及无线网络等,上下班员工巴士接送;3、 每周工作5天,休息2天,每天工作8小时;4、 入职即购买五险一金,经理级别额外享有商业保险福利;5、 工作满1年可享有10-20天带薪年假;6、 入职即可享受凯悦集团全球酒店员工折扣价,工作满90天即可享有集团酒店12个免费房晚的入住权限;7、 带薪假期及法定节假日;8、 节日福利、年终福利及奖金;9、 完善的岗前、岗中培训,酒店跨部门交叉培训机会;10、凯悦集团全球酒店间的交流学习及内部调转机会;11、丰富多彩的员工活动。联系电话:0756-2991234 / 186 6696 5711(微信同号)面试时间:周一至周五 9:00 - 18:00面试地点:珠海市横琴新区七色彩虹路1295号横琴凯悦酒店人力资源部乘车路线:市内可乘坐62路或Z53到创新方下车,步行三分钟即可到达酒店