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·Update and manage the corporate representation and social media channels as per corporate policies and guidelines. Drive online exposure to hotel website
·Creation of proper online channel and social media channel checklist.
·Ensure the monitoring and active respond of the corporate social media and review site tool. Ensuring consistent representation of the brand
·Ensures that hotel presence in all approved online distribution websites are up to date and in line with the hotel branding and corporate policies and guidelines
·Monitors and manages the hotel’s online brand sentiment using the reputation monitoring tool to identify operational challenges that affect ratings and report them to senior management and related department for action. Follow up action plan execution accordingly.
·Based on Online Feedback and Trends; liaise with PRM and propose “Online Marketing Activity” to PRM to help drive traffic to hotel.
·按公司政策和指导方针更新和管理集团和社会媒体的渠道。提升酒店在社交媒体上的积极曝光度。
·制作正确的线上渠道及社交媒体渠道检查表。
·确保监控和积极回应企业社交媒体和网站的评论,确保与品牌宣传相一致。
·确保酒店在渠道网站上的内容及时更新,并与品牌要求和集团政策规定一致。
·利用在线声誉管控工具监控和管理酒店的在线品牌人气,识别影响分数的挑战因素,汇报·至管理层及相关部门,以制定行动计划并跟进行动计划完成情况。
·根据线上回复和趋势,在公关经理的帮助下提出“线上市场活动,提升酒店在线活跃度。