岗位职责:
1、负责媒体联系以及新闻稿件的撰写和发布,提高饭店品牌知名度和美誉度。
2、负责微博、微信内容的发布、维护、增粉等,提高饭店影响力和关注度。
3、负责杂志媒体、微博、微信运营策略的制定及执行,与网站相关部门配合,发布饭店最新动态信息,定期与粉丝互动。研究、开发饭店新媒体宣传渠道。
4、掌握同行业媒体宣传、微博、微信产品变化等。
5、负责酒店餐饮产品在电商渠道上的发布及管理。
任职要求:
1、大专以上学历;传媒专业优先。
2、擅长文字编写工作,对微博、微信、博客、论坛等产品有浓厚兴趣或深刻认识。
3、有网络及新媒体运营经验、媒体采编经验和市场工作经验者优先,有相关官方微博、微信运作管理经验优先。
4、喜欢并乐于接受新鲜事物,头脑灵活,有各类网络社区的活跃用户优先。
5、具备良好的数据分析能力、语言及文字表达能力,了解互联网文化、发展动态及网络互动营销基本手法。
6、注重团队合作;善于沟通,富有创意,有良好的服务精神,具备良好的团队协作能力。
7、工作态度端正,吃苦耐劳,能承受较大工作压力。
8、熟练使用文字和图片编辑处理软件,擅用word、excel、photoshop、ppt等。
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COVA为LVMH集团旗下奢华餐饮品牌。早在1817年,拿破仑的将领Antonio Cova在米兰邻成立了COVA,吸引了当时许多上流贵族、文人雅士聚集,在浓浓咖啡香气里,讨论戏剧文学,享受细腻奢华的糕点、咖啡;从那时开始,就成了最具人气的名人驻足地。经历史洗礼的COVA PASTICCERIA - CONFETTERIA,出品的各式甜品、巧克力等,仍然坚持依照祖传秘方制作,口味出众,赫赫有名的蛋糕、咖啡让人再三回味,一直备受中外名人所追捧。走过近二百年光阴岁月,COVA继传承意大利最优质的经典滋美与高雅生活品味,为顾客提供真正米兰贵族的味觉享受。HISTORYSince opened in 1817 in MILAN Italy, "Cova" has always represented the ideal Cafè and Pasticceria for musicians, philosophers, artists, aristocrats, professionals and sophisticated people. The constant attention to details and the creation of an innovative patisserie based on traditional recipes created an unquestionable signature of quality and luxury. Nowadays "Cova" means high class, cool people, international jet set, and cosmopolitan mood with a very traditional and sumptuous atmosphere.In 2013, "Cova" joined the LVMH Group. The new "Cova" generation are leading the brand towards the new era of international development and worldwide scenery.?IN THE WORLDCova is a renowned brand already present in the most important cities in the world. Almosttwenty years ago, Cova started its expansion in Asia opening café and restaurants in Hong Kong, Tokyo and Shanghai. Nowadays, after affiliated with LVMH Group, Cova is pursuing an ambitious development in the future.NEW CONCEPTWorking with Mr.Ferruccio Laviani, the award-winning Italian designer, LVMH group has created a new concept for "Cova"; and Beijing, will be the first city, where the new Cova concept and design to be revealed to the world.In the summer of 2015, "Cova" will open its first new-concept flagship shop in Season Place at Financial Street of Beijng. The "Cova at Season Place" has two individual premises: one is pastry and chocolate shop at the center of atrium of the shopping mall; another one is a spacious Caffe - Restaurant, which provides a wide range of food and beverage services, including high tea, easy lunch, fine dining and Sunday brunch etc.