市场销售副总监(收益)Assistant Director of Sales&Marketing
8千-1万
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发布于 2023-02-20
市场销售副总监(收益)Assistant Director of Sales&Marketing
8千-1万
苏州 | 经验不限 | 学历不限 | 招1人
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职位描述

Key Responsibilities主要职责


1. Produce the Annual Revenue Plan, Marketing Budgets and Forecasts

制订年度收益计划、市场预算及预测。

2. Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved

制订与收益计划相关的工作计划,以确保收益计划目标得以实现

3. Provides a professional, advisory support service to the General Manager

向总经理提供专业的咨询服务

4. Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.

协调保持和增加业务量的各种方法,包括广告、促销、个人销售、宣传、社区关系、特别销售项目等。

5. Create and implement special programs to achieve greater profitability through:

通过下列手段创建及实施特别计划以创造更大的效益:

6. Increasing average rate

提高平均房价

7. Increasing overall occupancy

提高整体入住率

8. Increasing business volume during off-peak periods

提高淡季业务量

9. Increasing local meeting Sales

增强在当地的会议销售

10. Enhance the image of the hotel in the local community

提高酒店在当地社区的声望

11. Participate as an active member of the community through associations, memberships and other trade organizations

通过联谊、入会和加入其它行业组织来积极参与社区事务

12. Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met

定期检查销售与市场部员工的活动报告,以确保销售目标的实现

13. Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards  

对酒店内部宣传品的视觉效果进行定期检查,以确保它们能够达到品牌标准

14. Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.

与餐饮部进行协调,组织并推进特殊项目的实施,以促进在社区内部的餐饮销售工作,包括并不仅限于举行各项体育比赛、舞会、聚会及美食节等

15. Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community

与酒店外的个人交往,包括并不仅限于客户、会议局、当地的酒店协会、政府旅游部门、航空公司、 旅行社、旅行运营商、竞争者及其它当地社区成员

16. Investigate potential markets by:

通过以下手段对潜在市场进行调查:

· Reviewing Sales Department and Front Office correspondence files

对销售部和前台的通信文档进行检查

· Analyzing guest history and registration card files

对客史档案和登记卡档案进行分析

· Studying guest questionnaires

研究客户调查问卷

· Reviewing government statistics on visitors to the city

研究政府对来当地旅游的游客的统计数字

· Analyzing competition's sales/promotion efforts

分析竞争对手的销售和促销工作情况

· Studying various reference and industry publications for sales leads

对各类参考资料及行业出版物进行研究,以寻找销售机会

17. Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency

分析以往广告活动及向其它部门负责人和广告机构进行咨询,研究何种广告效果最好,并就此向总经理提出建议

18. Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets

与社区及周边市场内的航空公司、旅行社、商行、私人俱乐部和行业协会保持联系,以发展新客户及保持老客户

19. Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media

定期对公关活动进行检查,以保证酒店在当地及全国媒体中的影响力

20. Manage the development of new products and services  

对新产品和服务的开发进行管理

21. Oversee the development of new marketing strategies

对新市场策略的发展进行监管

22. Conduct market research

进行市场调研 

23. Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives

与区域销售及市场工作人员进行良好沟通并实施公司策略

24. Works with Human Resources on manpower planning and management needs

和人力资源部一起进行人力规划和管理需求。

25. Works with Director of Finance in the preparation and management of the Department’s budget

和财务总监一起编制和管理部门预算。

其他要求
国际联号工作经历:优先
国内管理公司经历:优先
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公司地址
高新区科技城锦峰南路9号
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  • 酒店业--有限服务中档酒店
    行业
  • 100-499人
    规模
  • 国有企业
    企业性质
 Tonino Lamborghini Rosso Hotel Suzhou, it is a quiet luxury on the hillside of Yuping mountain.苏州科技城托尼洛·兰博基尼Rosso酒店,即苏州高新软件园有限公司玉屏酒店,是玉屏山腰上的一抹静谧的奢华。The hotel is is the first tonilo Lamborghini Rosso hotel in the world.苏州科技城托尼洛·兰博基尼Rosso酒店,是全球第一家托尼洛·兰博基尼Rosso酒店。 The hotel color scheme is Lamborghini Red by the idea of brand designation.酒店在品牌设计理念上采用的色彩方案是兰博基尼红。 
高新区科技城锦峰南路9号
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