【岗位职责】
1. Digital Strategy Execution数字战略执行
l Ensures hotels’ eCommerce strategies are effectively implemented in the online platform.
确保酒店的电子商务战略在在线平台上得到有效实施。
l Ensures compliance and participation in group promotions and eCommerce channels.
确保遵守并参与集团促销活动和电子商务渠道。
l Promotes and protects brand equity.
提升和保护品牌资产。
l Understand the working relationships between sales, revenue and F&B.
了解销售、收益和餐饮部之间的工作关系。
l Demonstrates knowledge of job-relevant issues, products, systems and processes.
具备与工作相关的问题、产品、系统和流程的知识。
l Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader,
Operations leaders, Sales & Revenue leaders and eCommerce leaders.
与总经理、餐饮负责人、运营负责人、销售负责人和收益负责人以及电子商务负责人协商,执行年度营销计划预算。
l Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
与运营、餐饮和销售团队合作,针对酒店内部客人开展促销活动,为酒店增加收入。
l Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
在营销部门和广告公司之间就广告活动的创意和媒体计划(特别是食品和饮料促销)发挥联络作用。
l Partners with property Revenue Management to verify correct offer loading, verifying advertisement
targeting is correctly directed at relevant consumer groups.
与收益管理部门合作,验证正确的报价状态,验证广告定位是否正确指向相关消费群体。
l Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
验证酒店在数字渠道上的所有广告是否与品牌传递一致。
l Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
促进在社交媒体上的参与,并在本地数字渠道(如酒店网站、旅游网站)更新内容。
l Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
积极主动地进行在线声誉管理,在社交媒体渠道上发布相关的客人评论(正面或负面),并做出相应的回应。
2. Marketing and Communication Partnership市场推广及传播伙伴关系
l Increase MARRIOTT enrollment.
增加万豪会员的注册人数。
l Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
协助制定和执行集群营销计划(如重新定位活动、OTA营销等)。
l Develops the offer landing page on Marriott.com for cluster offers.
在集团官网上开发集群报价登录页面。
l Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.
在适当的情况下,确定并获得集团官网和OTA的营销和销售位置。
3. Maintains frequent, active engagement with Digital leads to ensure alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiatives.
与数字化领导者保持频繁、积极的接触,以确保对在线项目和计划的状态、绩效评估、机会和问题进行一致、全面的双向沟通。
4. Focuses on supporting region-wide digital engagement via social media (e.g., Sina Weibo, Wechat, Little Red Book, etc.).
注重通过社交媒体(如新浪微博、微信、小红书等)支持全区域数字参与。
5. Facilitates social media engagement, Hotel Website content update (especially for Food & Beverage outlets), and updating content in other digital channels (e.g., hotel websites).
促进在社交媒体上的参与,酒店网站内容更新(特别是餐饮店),以及其他数字渠道(如酒店网站)的内容更新。
6. Supports the execution of promotions campaign in F&B, weddings, spa, rooms and conferences through relevant social media channels.
通过相关的社交媒体渠道支持餐饮、婚礼、水疗、客房和会议的促销活动。
【岗位要求】
1. 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; no work experience required.
4年制本科学历,市场营销、公共关系、商业或相关专业;不需要工作经验。
2. OR 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 3 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
或在认可大学获得市场营销、公共关系、工商管理或相关专业2年学位,并在销售、市场营销、数字或相关专业领域3年工作经验;有酒店营销或数字广告经验者优先。
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Sheraton Luoyang Hotel is jointly developed by Luoyang Wanchi Hotel Management Co., Ltd. and Marriott International. Located at the southeast corner of the intersection of Tianjin Road and Xiyuan Road, Jianxi District, Luoyang, the hotel combines an elegant business design with Sheraton’s signature warm service to deliver a premium hospitality experience.洛阳喜来登酒店由洛阳万驰酒店管理有限公司与万豪国际集团联合打造,位于洛阳市涧西区天津路与西苑路交叉口东南角,以典雅商务的设计风格和喜来登品牌标志性的热忱服务,为宾客呈现高品质旅居体验。The hotel enjoys a prime location adjacent to Peony Square and Metro Line 1’s Peony Square Station. It is approximately 8 km from Luoyang Station and 22 km from Luoyang Beijiao Airport. Renowned cultural attractions such as the Longmen Grottoes, Sui-Tang Luoyang City National Heritage Park, and Luoyi Ancient City are all within easy reach, allowing guests to effortlessly explore the rich heritage of this ancient capital.酒店地理位置优越,紧邻牡丹广场及地铁1号线牡丹广场站,距离洛阳站约8公里、洛阳北郊机场约22公里。龙门石窟、隋唐洛阳城国家遗址公园、洛邑古城等著名文化景点近在咫尺,便于宾客轻松探索千年帝都的历史底蕴。The hotel features 319 guest rooms and suites, continuing Sheraton's signature comfortable sleep experience while creating a warm and elegant resting space. For dining, the hotel offers Savor All-Day Dining Restaurant, Yue Caiyue Xuan Chinese Restaurant, and &More by Sheraton Coffee Bar, providing diverse options for food lovers and social guests. With over 1,800 square meters of flexible meeting and event space, complemented by a professional service team, the hotel is fully equipped to meet a wide range of needs, from high-level business conferences to social celebrations. In addition, the hotel also features a 24-hour fitness center and a heated swimming pool, ensuring guests' health and wellness around the clock.酒店共设319间客房及套房,延续喜来登品牌一贯的舒适睡眠体验,精心营造出温馨雅致的休憩空间。餐饮方面,设有食光全日制餐厅、Yue采悦轩中餐厅以及&More by Sheraton咖啡吧,为美食爱好者和社交宾客提供丰富多元的用餐选择。超过1,800平方米的灵活会议及宴会空间,搭配专业服务团队,可全方位满足从高端商务会议到社交庆典的各类需求。此外,酒店还配有24小时健身房及恒温泳池,为宾客提供全天候的健康休闲保障。Whether for business travel, group events, or leisure getaways, Sheraton Luoyang Hotel is dedicated to becoming your gathering place in Luoyang with genuine warmth and professional dedication.无论是商务出行、会议团队还是休闲度假,洛阳喜来登酒店皆以诚挚热情与专业专注,致力成为您在洛阳的会聚之所。