【岗位职责】
1、负责酒店官方网站、OTA平台及其他电商渠道的日常运营与管理,优化线上销售流程,提升转化率
2、制定并执行酒店电子商务营销策略,包括促销活动策划、价格策略调整及线上推广方案
3、监控和分析各电商渠道的销售数据、用户行为及市场趋势,定期提交运营报告并提出改进建议
4、与市场部、收益管理部等部门协作,确保线上内容与品牌形象一致,并同步更新促销信息
5、管理线上客户评价与反馈,及时处理投诉并优化客户体验
6、探索新的电商合作机会,拓展线上销售渠道,提升酒店线上市场份额
【岗位要求】
1、熟悉电子商务运营流程,具备酒店或旅游行业电商经验者优先
2、熟练使用主流OTA平台后台管理系统
3、具备数据分析能力,能通过数据工具进行销售数据解读
4、优秀的沟通协调能力,能与跨部门团队高效合作
5、对市场趋势敏感,具备创新思维和解决问题的能力
6、工作细致负责,能适应快节奏工作环境
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Hotel Introduction酒店介绍:Kempinski Hotel Jinan enjoys a strategic position in the High-Tech Zone, surrounded by major businesses. It seamlessly blends timeless European style with local Qilu heritage to create an enriching luxury experience for both business and leisure visitors.济南凯宾斯基酒店坐落于济南国际金融城核心位置,融合欧式典雅与齐鲁文化;周边被众多高端名优企业包围,无论您是商务到访还是休闲旅行,都将是您理想的下榻之选。The hotel feature 314 well-appointed rooms and luxury suites with floor-to-ceiling windows, offering unrivalled views over the city. It offers comprehensive facilities for business and social gatherings with 3,000 sqm of dedicated space, including the 1,100 sqm Grand Ballroom and a stylish Roof Garden among a wide selection of venue options. 314间客房和套房,将齐鲁精神与黄河文明融入城市景观;宽敞的落地窗更让泉城美景一览无余。多达3,000平方米的会议及宴会场地,其中无柱式1,100平方米的云鼎大宴会厅挑高可达10米、一个360平方米的云和多功能厅及约1,600平方米的风格屋顶花园,让您的活动策划充满更多灵动性。In addition, five restaurants and bars pamper your palate, while a well-equipped health club and spa will rejuvenate your mind and body.此外,5个风格迥异的餐厅和酒吧,包含云泉中餐厅、云景全日餐厅、大堂酒廊、美食廊,扒房&啤酒坊等,必将挑动您的味蕾,为您打造舌尖盛宴;另有设备设施先进的空中健身房、瑜伽室及水疗,满足您对放松身心的各式要求,让您远离喧嚣,焕活身心。 Brand Introduction集团介绍:Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Today the Kempinski Group operates 82 hotels and residences in 35 countries and currently has more than 28 prestigious projects under development around the globe. Each five-star hotel reflects the strength and success of the Kempinski brand without losing sight of its heritage; each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. www.kempinski.com www.ghadiscovery.com创建于1897年,凯宾斯基是欧洲历史悠久的豪华酒店集团。品质的个性化服务、卓越的待客之道,辅以旗下各家酒店的专属特色,成为凯宾斯基的文化传统。如今,凯宾斯基酒店集团已经在全球35个国家拥有82家酒店,同时在全球有超过28个持续增加的新项目。每家五星级酒店均秉承传统,延续凯宾斯基品牌的优势和成功。无论是历史悠久的地标性项目、备受赞誉的城市生活酒店、杰出的度假村,还是品质非凡的酒店公寓,每一家酒店让客人充分感受当地文化传统的同时,也能满足其对于品质的期待。凯宾斯基是世界独立酒店联盟“全球酒店联盟”的发起成员。www.kempinski.com www.ghadiscovery.com官方微博:@凯宾斯基酒店集团_Kempinski 官方微信:@凯宾斯基酒店集团