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Determines the marketing and sales strategies in all related areas required to meet the annual budgets of the hotel.
Set up pricing strategies in all areas, with regular reviews in keeping with the hotel needs and market trends.
Follows the departmental results in all areas (accounts’ productivity, up-selling revenues, promotional tracking, etc.) and ensure corrective actions are implemented as necessary.
Work closely with revenue and reservations managers to maximizes the utilization of all automated sales and reservations systems involved with both group and individual business.
Supervises the existence of an efficient follow-up on all leads towards business materialization and long term customer relationship.
Ensure permanent updated files are maintained for all corporate, group and travel trade accounts with strong room/night potential.
Ensure collaterals are kept updated, with fresh new ideas as necessary, ensuring sufficient stock are readily available for sales and promotional activities.
Keep a close watch on group productivity/activities and follow-ups, ensuring minimal business loss, and higher conversion rate of all leads.
Work with F&B and other departments to plan promotional campaigns for rooms and banquets, ensuring information are distributed in a timely and detailed manner to all concerned.