1. 负责公关和促销活动实现集团和酒店在本地和国际上的定位目标;
2.负责市场销售开发公关促销计划及制作预算;
3.与媒体、本地社区、客户及硬石总部等保持密切联系,与各种不同的媒体合作,参加各种营销活动,树立和维护酒店和集团的形象;
4.保证所有的宣传资料和广告都达到集团的标准,维护酒店的正确形象和定位;
5.开拓并实施公关活动,负责制作促销资料、对媒体宣传资料及安排在媒体对酒店的报道;
6.了解,分析并确保对竞争对手的活动有完全的了解,以便在制定战略时使用这些信息。
Hard Rock Hotel Dalian is the second Hard Rock Hotel operating in mainland China. Hotel is ideally situated in the middle of the Golden Coastline of the famed 5A Golden Pebble Beach Tourist Resort. Occupying an area of 20,000 square meters, the hotel is a part of the Luneng Shengdi Building Complex. Hard Rock Hotel Dalian enjoys convenient location - less than 100 meters from the beach, adjacent to Dalian Jinshi Golf Club. And it’s of only 38 km away from Dalian North Railway Station and a 60-minute drive from Dalian Zhoushuizi International Airport.From the design of the hotel to the uniform of the “band members”, the music elementsare manifested everywhere. Here at Hard Rock Dalian, we welcome travelers, fans of music and experience seekers around the globe, no matter they are here for leisure, business, meetings or weddings.大连硬石酒店是硬石国际在中国大陆开设的第二家硬石酒店。酒店位于风光旖旎的国家5A级旅游景区 - 大连金石滩旅游度假区的黄金海岸,酒店占地面积20,000多平方米,是鲁能胜地综合建筑群的一部分。酒店地理位置优越,距离海滩不足百米,毗邻大连金石高尔夫俱乐部,距离大连高铁站大连北站38公里,驱车至大连周水子国际机场只需60分钟。从富含摇滚色彩的装潢,到酒店员工——“乐队成员”的服装,酒店无处不彰显酷炫的音乐风。这里吸引的是全球热爱音乐和娱乐的人,让他们暂时远离都市喧闹、驻足于此,无论他们是休闲、商务、会议还是婚宴客人。Since its establishment in 1971, Hard Rock now operates 191 Hard Rock Cafes, 31 Hard Rock Hotels and 11 Casinos in 75 countries. Every Hard Rock Cafe, Hotel & Casino around the world serves up authentic experiences that rock. Hard Rock is a heaven for fans of music, food, and great times. There were 112 million guest experiences and 30,000 live music events. Hard Rock now has 83,000 priceless memorabilia icons in its global collection, and millions of Hard Rock merchandise sold. Hard rock is also involved in millions of social media interactions. In its properties around the world, Hard Rock now has 50,000 system-wide employees under the brand.美国硬石自1971年在英国伦敦开业的第一家硬石咖啡厅 以来,以创造令人震撼的真实体验为使命,至今在全球 75个国家拥有191家硬石咖啡厅,31家硬石酒店和11家 赌场。硬石是热爱音乐、美食和娱乐者的天堂。硬石创 造了上亿次顾客体验,每年举办3万多次现场音乐盛典, 收纳了8.3万件珍贵音乐收藏品,已售出上千万件硬石品 牌特色商品,参与了千万次社交媒体互动。硬石目前在全球拥有50,000多名热爱硬石文化的忠诚员工。