招聘E-Commerce & Digital Marketing Manager (China) 电子商务和数字营销经理（中国区）

本岗位为嘉佩乐集团新加坡总部招聘，工作地点在上海。具体要求如下：
The position is hired by Capella Hotel Group Corporate Office in Singapore, the working place is in Shanghai, please find the role requirements as below:

POSITION SUMMARY:

Capella Hotels Group is seeking a dynamic and strategic Senior Manager of Digital E-Commerce to oversee our brands’ online distribution channels in China. This role is pivotal in driving growth, increasing revenue, and fostering a highly engaged community for the brands under the group. The ideal candidate will serve as a thought leader within the group, activating property strategies across owned and other e-commerce channels to enhance market share and create compelling online booking experiences.

THE ROLE:

Online Sales Strategy & Execution:

Develop and implement online sales and promotional strategies to drive brand awareness, increase followers, and boost sales on the brand's online channels.
Set and achieve goals for campaign planning, ensuring alignment with overall business objectives.

Content Creation & Engagement:

Create and execute engaging content across e-commerce channels, including social media posts, email marketing, and the official brand website.
Utilize a sound understanding of the multiple digital touchpoints in the travel planning process for both inbound and outbound travelers to optimize content and engagement strategies.

E-Commerce & Distribution Strategy:

Execute digital and distribution strategies, coordinating with respective hotels to drive performance.
Manage the end-to-end process from booking to stay, focusing on conversions and materialization.

Customer Sentiment & Review Management:

Manage customer reviews, amplifying positive sentiments and enhancing the Net Promoter Score (NPS).
Regularly audit hotel assets for accuracy and star ratings to ensure consistent quality and customer satisfaction.

Reporting & Analysis:

Provide comprehensive reporting and analysis on performance, identifying gaps and opportunities for growth in online direct channels.
Collaborate with approved agencies to coordinate and execute online marketing efforts.

Relationship Building:

Build and maintain strong relationships with Online Travel Agency (OTA) partners to enhance distribution and performance.
Act as a liaison between hotels and OTAs to ensure effective strategy implementation.

Core Work Activities:

Execute digital and distribution strategy
Coordinate with hotels to drive direct e-commerce strategy and performance
Manage reviews and ensure positive customer sentiment and NPS
Provide reporting and analysis on online channel performance
Coordinate online marketing efforts through approved agencies
Audit hotel assets for accuracy and ratings
Build strong relationships with OTA partners

TALENT PROFILE:

Qualification

A 2-year degree from an accredited university in eCommerce, Marketing, Business Administration, or a related field.

Work Experience

Minimum of 4 years of experience in sales, marketing, digital, eCommerce, or a related professional area, with hospitality marketing or agency experience preferred.
Prior experience in managing PPC campaigns and Google Analytics

Technical Skills

Proven ability to develop and execute successful digital and e-commerce strategies.
Strong understanding of the travel planning process and digital touchpoints.
Excellent content creation and campaign management skills.
Analytical mindset with the ability to provide insightful performance reports.
Exceptional relationship-building and communication skills.
Ability to manage multiple projects and priorities in a fast-paced environment

Originally built in the 1930s by French real estate company Foncière et Immobilière de Chine, the Jian Ye Li estate located within the historical and cultural preservation zone of the Xuhui District is comprised of the ultra-luxury Capella Shanghai, Capella Residences and The Gallery, a retail destination for lifestyle brands. Sensitively restored for the affluent clientele, these “shikumen” buildings are a marriage of traditional Shanghainese and Western architectural styles which first appeared in the 1860s. Due to Shanghai’s rapid development, original “shikumen” houses are a rarity against the glistening skyscrapers and modern architecture. The Jian Ye Li estate is a showcase of Shanghai’s residential heritage featuring Chinese courtyard houses with Parisian flair. 坐落在徐汇区历史文化风貌保护区的建业里最初由法国地产商Foncière et Immobilière de Chine 于上世纪30年代建成，现在由超奢华的上海嘉佩乐酒店、嘉佩乐公寓和The Gallery（生活方式品牌的零售目的地）组成。这些“石库门”建筑经过精心修复，结合了传统的上海风格和西方的建筑风格（于19世纪60年代首现于上海）。随着上海的快速发展，越来越多的金碧辉煌的摩天大楼和现代建筑拔地而起，使得原始“石库门”住宅成为了“稀有珍品”。重塑后的建业里展现出将海派文化和巴黎风格相结合的上海住宅旧日风貌。Capella Shanghai, is the city’s all-villa urban resort with 55 villas complemented by the legendary Capella Living Room, the award-winning Capella Wellness, a French restaurant and intimate event venues. Capella Residences are fully functional with 40 apartments for the discerning clientele in search of ultra-luxury accommodation. The Gallery, which forms the facade of the Jian Ye Li estate, is a collection of niche retail lifestyle brands. 上海嘉佩乐酒店是全别墅式城市度假村，坐拥 55 栋别墅，并辅以传奇色彩的嘉佩乐客厅、备受赞誉的嘉佩乐水疗中心、法式餐厅和私人活动场馆。嘉佩乐公寓于为寻找超奢华住宅的眼光独到的客户带来40套公寓。The Gallery 则是建业里的“门面”，这里聚集了众多精品零售品牌。The Hotel works closely with Mr. Pierre Gagnaire whose 16 famous restaurants all over the world have received 18 Michelin stars. The Hotel restaurant le Comptoir de Pierre Gagnaire is Mr. Pierre Gagnaire's first restaurant in mainland China and conferred one star in six years consecutively in Michelin Guide Shanghai.酒店与Pierre Gagnaire先生紧密合作，他旗下遍布全球的16家著名餐厅已经获得了米其林授予的18颗星。酒店餐厅le Comptoir de Pierre Gagnaire是Pierre Gagnaire先生在中国大陆的第一家餐厅并连续六年荣膺上海《米其林指南》一星食府殊荣。About Capella Hotel Group 嘉佩乐酒店集团简介：‍Capella Hotels and Resorts collection consists of properties in Singapore, Ubud, Bangkok, Hanoi, Sydni, Shanghai and Hainan. Future openings include exciting destinations such as Japan, Maldives, South Korea, Nanjing and Shenzhen.The exceptional hospitality group focuses on crafting authentic, cultural experiences for its guests, combining a legacy of thoughtful design with the highest level of personalised service. Capella Hotels and Resorts was consecutively named Best Hotel Brand in the World in the Travel + Leisure World’s Best Awards 2023 & 2024.For more information visit www.capellahotels.com嘉佩乐酒店及度假村旗下拥有位于新加坡、曼谷、河内、乌布、悉尼、上海和海南土福湾等地的多家度假酒店。在未来几年内，还将在日本、马尔代夫、韩国、南京和深圳等地陆续开设新的酒店。嘉佩乐酒店及度假村在2023年和2024年两度荣获由全球知名的旅行生活方式媒体Travel + Leisure漫旅杂志美国版颁发的"年度世界旅行奖最佳酒店品牌"的殊荣。卓越的酒店品牌专注于为客人打造地道本真的文化体验，将精心设计的传奇建筑与细致周到的专属匠心服务融为一体。更多信息，敬请登录网站 www.capellahotels.com。‍