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· Prepare and execute F & B sales and marketing plan
· To be activity involved in the Hotels VIP loyalty card, data base collection
· Following the following highest member coverage , total revenue generated
· Tabulation of Individual member usage by restaurant
· Actively be involved in sales calls to key clients.
· Supervise, train and be responsible for the hotels F & B sales team.
· Be involved in the hotels social media marketing program as it relates to F & B.
· To possess a thorough knowledge of all F&B menus, promotions and communicational activities.
· To be well versed with products and concepts of all F&B related areas of the hotel.
· Ensure that IHG and hotel specific brand standards and policies are correctly applied to with regards to all F&B marketing related activities.
· Prepare, manage, monitor and analyze all promotional activities.
· Constantly obtain feedback through research from guests and colleagues and use provided information as part of the monthly SWOT analysis to increase revenues and monitor effectiveness of all promotions.
· To maintain an updated competitor analysis and price variance report as outlined.
· To digest analytical and creative suggestions from the restaurant’s table management system and propose new avenues of revenue stream on a monthly basis.
· To prepare the F&B Marketing & Communications plan.
· To maintain a strong relationship with suppliers and to solicit sponsorship for events.
· To supervise any promotion as assigned by his/ her superiors.
· To implement a report-based analysis that will evaluate demographics, in-house vs. outside covers etc. on a monthly basis.
· Conduct/ attend F&B divisional and departmental meetings as required.
· Conduct/ attend marketing meetings with F&B and Communication Department required
· Ensures proper maintenance and updates of F&B marketing related files as follows:
· Collaterals and collateral request forms
· Tracking of promotions as well as pre and post P&L assumptions
· Outlet business trend related reports
· 制定和实施餐饮市场营销计划
· 积极参与酒店VIP忠诚卡数据库的收集
· 跟进最高会员就餐人数产生的总收入
· 单个会员使用不同餐厅的制表
· 积极参与重要客户的销售拜访
· 管理、培训和负责酒店餐饮销售团队
· 参与酒店与餐饮相关的社会媒体的市场营销计划
· 透彻掌握所有餐饮菜单、促销活动和传播活动的相关内容
· 精通酒店所有餐饮相关领域的产品和理念
· 确保在所有餐饮部市场营销相关的活动中,正确应用IHG和酒店特有的品牌标准和政策
· 准备、管理、监督和分析所有促销活动
· 通过调研不断获取客人和同事的反馈信息,利用所提供的信息进行每月的SWOT分析,从而增加收入并监督所有促销活动的效果。
· 制作不断更新的竞争对手分析和价格差异报告。
· 吸收餐厅餐桌管理系统的分析和创造性建议,每月提出收入流的新途径。
· 制定餐饮部市场营销和传播计划
· 与供应商保持牢固联系,并征求活动赞助。
· 监督其主管分派的任何促销活动。
· 每月实施一次报告式分析,对就餐人员统计数据、住店与外部就餐人数对比等进行分析。
· 根据要求召开/参加餐饮部门会议
· 根据要求召开/参加餐饮和传播部的市场营销会议
· 确保正确维护和更新餐饮部市场营销相关的文档,具体如下:
· 宣传资料及相关申请表
· 促销活动的跟踪文档及活动前后的损益假设数据
· 餐饮设施业务趋势相关的报告