数字营销
4千-5千
停止招聘
发布于 03-18
数字营销
4千-5千
西安 | 1年以上 | 大专
停止招聘
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职位描述

工作描述:

Ensures hotels' eCommerce strategies areeffectively implemented in the online platform.

确保酒店的电子商务战略在在线平台上得到有效实施。

Ensures compliance and participation in grouppromotions and eCommerce channels.

确保遵守并参与集团促销活动和电子商务渠道。

Understand the working relationships betweensales, revenue and F&B.

了解销售、收益和餐饮部之间的工作关系。

Executes annual marketing plan to budget, inconsultation with the GM, Food and Beverage leader, Operations leaders, Sales& Revenue leaders.

与总经理、餐饮负责人、运营负责人、销售负责人和收益负责人,执行年度营销计划预算。

Partners with Operations, Food & Beverageand Sales teams to execute promotions and campaigns to target in-house guestswith promotions that drive incremental revenue to the hotel.

与运营、餐饮和销售团队合作,针对酒店内部客人开展促销活动,为酒店增加收入。

Acts as the liaison between the marketingdepartment and advertising agency on the tactical advertising campaigns'creative and media plans, particularly for food and beverage promotions.

在营销部门和广告公司之间就广告活动的创意和媒体计划(特别是食品和饮料促销)发挥联络作用。

Partners with property Revenue Management toverify correct offer loading, verifying advertisement targeting is correctlydirected at relevant consumer groups.

与收益管理部门合作,验证正确的报价状态,验证广告定位是否正确指向相关消费群体。

Verifies all advertising for the hotel in digitalchannels is in alignment with brand voice.

验证酒店在数字渠道上的所有广告是否与品牌传递一致。

Facilitates social media engagement andupdating content in local digital channels (e.g., hotel website, travel sites).

促进在社交媒体上的参与,并在本地数字渠道(如酒店网站、旅游网站)更新内容。

Engages in proactive online reputationmanagement by surfacing relevant guest comments (positive or negative) insocial media channels and responds accordingly.

积极主动地进行在线声誉管理,在社交媒体渠道上发布相关的客人评论(正面或负面),并做出相应的回应。

Assists in the development and execution ofthe cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).

协助制定和执行集群营销计划(如重新定位活动、OTA营销等)。

Identifies and obtains Marriott.com and OTA marketingand merchandising placements as appropriate.

在适当的情况下,确定并获得集团官网和OTA的营销和销售位置。

Develops and executes promotions campaign inF&B, weddings, spa, rooms and conferences through relevant digital andsocial media channels.

通过相关的数字和社交媒体渠道,在餐饮、婚礼、水疗、客房和会议领域开展和执行促销活动。

Maintains frequent, active engagement withDirector of Sales & Marketing to ensure alignment, pull-through, and 2-waycommunication about status, performance evaluation, opportunities, and issuesrelated to online programs and initiatives.

与市场销售总监保持频繁、积极的接触,以确保对在线项目和计划的状态、绩效评估、机会和问题进行一致、全面的双向沟通。

Focuses on supporting region-wide digitalengagement via social media (e.g., Sina Weibo, Wechat, Little Red Book, etc.).

注重通过社交媒体(如新浪微博、微信、小红书等)支持全区域数字参与。

Facilitates social media engagement, HotelWebsite content update (especially for Food & Beverage outlets), andupdating content in other digital channels (e.g., hotel websites).

促进在社交媒体上的参与,酒店网站内容更新(特别是餐饮店),以及其他数字渠道(如酒店网站)的内容更新。


岗位要求:

Has experience in the sales, marketing,digital or related professional area; hospitality marketing

在销售、市场营销、数字或相关专业领域具有一定工作经验

Good interpersonal skills

良好的沟通技巧

Ability to analyse different businesssituations and act on problems according to the set guidelines.

有分析商业的能力,并根据工作指导方针解决问题

其他要求
国际联号工作经历:优先
国内管理公司经历:优先
语言能力:英语-熟练
计算机能力:熟练
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  • 酒店业--国际高端酒店/5星级
    行业
  • 100-499人
    规模
  • 中外合营(合资.合作)
    企业性质
Le Méridien Xi’an ChanbaAt 147 meters tall, the new Le Meridien Xi’an Chanba not only represents an impressive structure of modernity and development in the Chanba ecological district, it rings in a new attitude towards hospitality in this ancient capital city.Le Meridien, a brand as unique as the city of Xian itself, is long overdue to set a foot in this cultural hub of China. A perfect fit for the environment, Le Meridien’s focus on culture, art and unlocking the destination for travellers from the region and abroad will surely set a new standard of distinct customer focus.While the hotel’s 346 guest rooms impress by the modern, yet warm design aspects, the true distinction of the hotel is given by its unique location flanked by the Chan and Ba rivers. Any of the rooms will have an unobstructed view of the water surrounding the hotel and the lush park-like atmosphere created by generous landscaping areas. While perfectly designed and suited for the most selective business travellers, the hotel is more than that, it prides itself to offer a resort environment in a business focused setting.Ample meeting and banquet spaces are enhanced by tailor-made offers and a truly personalized approach to meetings, conferences, exhibitions and especially weddings. In fact, weddings at Le Meridien are as unique as a wedding can be. Not only does the team at Le Meridien understand the importance of a couple’s wedding day, they find new ideas to make the event truly memorable. The three distinct restaurants at the hotel again stand out from the common hotel food and beverage offerings. “Discovery” is not only a brand slogan for this hotel, it is featured throughout the hotel and does not make an exception in these areas of this hospitality marvel either. While experiencing traditional flavors at the hotel’s Hangang Xi'an Restaurant, surprising and unusual ingredients and presentations will add to the overall dining experience.The Le Mei Chinese restaurant features Yunan cuisine, a distinct and hardly seen culinary direction in a five star hotel. Again, a trendsetting move that embodies the brand’s values and promise of a journey of discovery.While the hotels all day dining restaurant offers the “usual” international buffet spread, nothing could be further than describing the hotel’s buffet as “usual”, it is not just the creative selection and enticing flavors that will surprise diners, it is the interactive and fun way the place present itself.Completed by a modern and inviting indoor swimming pool and a state-of-the-art health club, the hotel is set to raise the bar of service standards and facilities in the city when it opens in September 2017.Not just another 5 star hotel,- a true Le Meridien! 西安浐灞艾美酒店坐落于浐灞生态区,共计147米高的西安浐灞艾美酒店不仅是现代建筑结构的用心力作,更让西安这座古都对酒店行业有了全新的态度与认识。艾美,一个与西安一样独特且具有文化底蕴的品牌,早该在这座中国的历史文化中心留下属于自己的足记。艾美品牌注重文化、艺术与探索目的地,这些都与城市完美融合,对于国内外旅客将是一个独特的亮点。时尚,却不失温暖的346间客房并不足以使西安浐灞艾美酒店区别于其他,独特的地理位置,浐河与灞河的相交融才是让这座酒店脱颖而出的真正原因。在这里,任何一间客房均可俯瞰水影交汇与树影斑驳的河滨景致。虽然完美的设计更加适合商务客人,但能够在商业区提供度假酒店的环境与悠然氛围,才是让西安浐灞艾美酒店真正引以为傲的地方。充足的场地使西安浐灞艾美酒店能够更好的为会议,展览尤其是婚宴提供真正的量身定制及个性化服务。事实上,在艾美,婚礼之所以能够实现独一无二,不仅仅是因为专业的婚宴团队明白,一生一次的婚礼对于新人如此重要;更因为他们会为新人打造关于婚宴的种种奇思妙想使之成为一生中最美的记忆。三个风格迥异的餐厅又一次使西安浐灞艾美酒店展现其独有的品牌特色。“探索”并不仅仅是艾美品牌的一个口号,它始终贯穿在酒店的各个部分。当您在汉江鲜火锅餐厅品尝美味时,让人充满惊喜的原料与摆盘都会让您的用餐体验更加享受。乐美中餐厅则是采用了五星级酒店餐饮中并不常见的云南菜系做为主打,这更好的体现了品牌的价值和发现之旅的承诺。酒店新食谱全日餐厅提供看似平常的国际自助餐,充满创意的选择和诱人的口味不但能够惊艳食客,互动的餐饮理念更让你的探索之旅充满惊喜。拥有充满现代感和吸引力的室内泳池及设备完善的健身房,2017年11月当西安浐灞艾美酒店盛大开业时,全市酒店行业的整体服务水平与设施设备都将得到大幅提升。这不仅仅是另一家五星级酒店,这是一个真正的艾美!
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