The Hilton luxury portfolio of hotels is comprised
of three industry-leading, world-class brands. Waldorf Astoria Hotels
& Resorts is a portfolio of more than 30 iconic properties that creates a
unique sense of place with a relentless commitment to elegant service, one-of-a-kind experiences
and culinary expertise. Inspired by their timeless environments and sincerely
elegant service, Waldorf Astoria hotels deliver an effortless
experience seamlessly, creating a true sense of place for guests through stunning
architecture, Peacock Alley, refined art collections, Michelin-starred dining
concepts and elevated in-room amenities. LXR Hotels & Resorts is a
hand-picked collection of independent and spirited luxury properties
celebrating the timeless pursuit of personal adventure. LXR connects legendary
properties into an exclusive network of hotels that are set apart by individual
design, an unrivaled commitment to personalized service and elegant, yet
locally immersive, experiences for guests. Each property features its own
enchanting pedigree, story and character that is steeped in the originality of
its locale and provides a luxurious base of exploration. With over 40
properties, Conrad Hotels &
Resorts has created a seamless connection between bold design,
impactful experiences and curated contemporary art to inspire the conscientious
traveler. Conrad is a place where guests are empowered to explore through
intuitive service and experiences that authentically connect them with local
culture. 
Position
Statement
The
Senior Manager, Brand Personality – Luxury Brands, APAC reports to the Senior Director
Brand Personality – Luxury with a dotted line into the Luxury Leader for APAC.
 The role will serve as the champion and driver for all special projects
and brand-specific initiatives that aim to drive brand affinity for Team Members
and ultimately the guest.
The
incumbent will be responsible for activation and implementation of strategic
initiatives that are linked to the positioning, pillars and personality of Hilton
Luxury Brands collectively alongside the Waldorf Astoria, LXR and Conrad brands,
to deliver an elevated and differentiated experience. The position will also
monitor the Hilton enterprise tools to access the level of service quality and
brand service that is being delivered to guests and deliver custom and luxury
brand specific training programs to achieve desired business results. They will ensure
delivery of both custom and corporate luxury training programs whilst measuring
the effectiveness of training to ensure a return on investment.
Position
Summary 
What will
I be doing? 
The Senior Manager, Luxury Brand Personality,
APAC will partner with the Luxury leadership team to implement strategic
initiatives to realize our short, medium, and long-term performance objectives that aim to drive service excellence and Team Member brand affinity. 
. 
The incumbent will lead the day-to-day execution of
prioritized initiatives in China and as needed across APAC and will support the
team by delivering custom and luxury brand-specific training programs to ensure successful execution for Luxury initiatives. The successful
candidate will be comfortable navigating unstructured challenges and creating a
thoughtful, inspired approach to building on our reputation.
This role will support and work closely with the APAC
Luxury team to achieve the vision for the Luxury brands in the region,
inclusive of developing and executing the distinct brand personality training
and larger strategic roadmap and vision for the elevated and differentiated
brand positioning of the Luxury brands.





Scope
of this role includes but is not limited to:

 
Lead Brand personality
     initiatives and programs on-property which require the incumbent to lead
     cross-functional teams across Operations, Commercial and other
     stakeholders based on focus outlined.
 
Monitor the execution of
     strategies for brand personality and luxury brand service excellence,
     including providing a periodic state of deployment and delivery updates to
     VP of Luxury Brands for APAC. 
·      
Ensure hotels are consistently delivering brand personality training
and programs, through regular reporting and deliberate follow up. Align closely
with Area Leaders to keep them updated on new brand personality initiatives. 

 
Support the Brand and
     Commercial teams to create strategic outcomes on-property to reinforce the
     hotel and brands’ value proposition and expected levels of service in
     conjunction with property’s leadership and training team, including for pre-opening
     hotels.
·      
Ensure that each luxury property has a minimum of two
certified luxury brand trainers and delivers certification for luxury brands.
Executes quarterly train the trainer programs for new initiatives. Maintain a
training database to track brand culture training delivery in luxury hotels.

 
Be the liaison and as subject
     matter expert for Operations and luxury hotels, as it relates to
     resources, presentations, and other related tools to support properties to
     drive brand personality and service excellence.
·       Partner with APAC Luxury
Leader and Area Operations on luxury brand trainings, such as Luxury Leader
Program, including working through nominations, participation of selected
leaders and monitoring overall program for China.
·       Support implementation of new
concepts and practices into the brands and on-property through carefully
thought-out pilots and launch plans.
·       Ensure hotel-level training
is reinforced and supported by brand standards, including strategic
partnerships with service-focused tools.
·       Track key business indicators
(Stay Experience platform, Brand Audits) to determine the effectiveness of
brand training and recalibrate as necessary, including providing input,
insights and recommendations on training enhancements to corporate training and
development team.
·       Ensure that all Brand
personality training is culturally adapted to the needs of the region. 
·       Create and support brand
conference and event planning, content generation, and execution as needed, as
well as representing the Luxury category as needed at forums, conferences, and
industry trade events.
·       Be a thought partner and
potential talent who could step into a future brand role.


What are
we looking for?
The Senior
Manager, Luxury Brand Personality, APAC is always working on behalf of our guests
and Team Members. To successfully fill this role, you should maintain the
attitude, behaviours, skills, and values that follow:

 
Experience presenting to management and
     internal partners
 
Strong leadership and influencing skills
     – must be able to professionally lead and manage internal and external
     relationships successfully
 
Six Sigma certification is highly
     desired
 
Collaborative team player, politically
     savvy, and great at building relationships across all levels of the
     business
 
High level of proficiency working with
     Microsoft Word, Outlook, PowerPoint, and Excel, proficient skills with
     PowerPoint and Excel including presentation creation and delivery
 
Excellent communication skills including
     the ability to identify message points for presentation and ability to
     proactively identify appropriate opportunities to share those messages
     with all constituent groups
 
Fluent in English and Mandarin
 
Minimum Education: Associate’s
     Degree/College Diploma/Cepeg
 
Minimum Years of Related Professional Experience:
     5 years
 
Minimum Years of Hospitality
     Experience:  5 years
 
Minimum Years of Luxury Experience: 3
     years
 
Minimum Years of Management or Supervisory
     Experience: 2 years
 
Additional Requirements (i.e. 50% to
     60% of travel time, etc.): Ability to travel domestically and
     internationally as required, approximately 50% - 60% travel time
It will
be advantageous in this position if you demonstrate the following capabilities
and advantages:

 
Experience developing new strategies,
     building business cases, gaining internal/external support in a
     cross-functional environment, and driving implementation, with a track
     record of solid decision making
 
Experience conducting market and/or
     competitive analysis to determine strategic opportunities such as SWOT,
     Porter’s Five Forces, etc.
 
Education: BA/BS/Bachelor’s Degree
 
Luxury Experience: 5+ years
 
Minimum Years of Hospitality Experience:
     7+ years related experience
 
Management Experience: 4+ years manager-level
     experience
What will
it be like to work for Hilton?


































































































Hilton is the leading global hospitality
company, spanning the lodging sector from legendary luxury hotels and resorts
to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has
offered business and leisure travelers the finest in accommodations, service,
amenities and value. Hilton is dedicated to continuing its tradition of
providing exceptional guest experiences across its global brands. Our vision to
fill the earth with the light and warmth of hospitality unites us as a team to
create remarkable hospitality experiences around the world every day. And, our
amazing Team Members are at the heart of it all!

关于希尔顿希尔顿（NYSE: HLT）是国际最具知名度的酒店管理公司之一，拥有十七大卓越酒店品牌，在全球113个国家和地区直接管理、特许经营、持有以及租赁超过5,600家酒店，逾912,000间客房。一直以来，希尔顿始终致力于履行世界最热情好客酒店的使命并在卓越职场研究所2018年的“全球最佳职场”评选中名列第二，成为全球排名最高的酒店集团。自1919年成立以来，希尔顿酒店已共计为超过30亿名宾客提供了服务。同时，作为屡获殊荣的常客奖励计划希尔顿荣誉客会?（Hilton Honors），它已为全球近8,200万名会员提供包括电子登记入住及选择客房、数字密钥与智能客房等非凡礼遇。更多详情请登录newsroom.hilton.com，并在Facebook、Twitter、Linkedln、Instagram和Youtube上与希尔顿联系。