Plans and implements hotel’s Marketing Communications policies and procedures.
Directs press relations including preparation of news releases and feature articles, making arrangements for interviews and photo and video shootings between company and press, radio, and television representatives.
Provides assistance to hotel personnel in writing speeches, preparing letters and drafting articles that are to be made public.
Advises on the preparation and presentation of product shows, displays and exhibits.
Coordinates with marketing and advertising personnel the advertising and sales promotion material with public relations objectives.
Advises management on community relations’ projects and activities.
Assists with the development and maintenance of a detailed Department Operations Manual that reflects Policies & Procedures, work processes and standards of performance within the Division. Ensures annual review to accurately reflect any changes.
Assists with the preparation of the annual Marketing Business Plan, ensuring Divisional Objectives fully address business objectives of the hotel and needs of employees.
Assists with the preparation and regular update of the Communications Departmental Budget, in close cooperation with the Director of Sales, ensuring targets are met and costs are effectively controlled.
Ensures that an organised, up-to-date filing system is maintained for all communications records.