• 五险一金
• 节日礼物
• 技能培训
• 带薪年假
• 岗位晋升
• 午餐补贴
• 领导好
• 员工生日礼物
• 提供住宿

1.	Responsibilities 职责

1.	according to the brand development strategy formulation of the annual marketing/LSM promotion plan
根据品牌发展战略制定的年度市场营销/LSM推广计划
2.	according to brand positioning management menu, set up the annual plan the menu
根据品牌定位管理菜单，制定年度菜单计划
3.	Work closely with the different product management team on implementation of marketing strategy for each brand
与不同的产品管理团队紧密合作，执行每个品牌的营销策略
4.	Coordinate traditional media and social media, making sure the messages spread across are cohesive, current and in line with the strategy and image of the brands
协调传统媒体和社交媒体，确保传播的信息具有凝聚力、时效性，符合品牌的战略和形象
5.	Monitor the quality and accuracy of brand messages presented to the market.
监督向市场展示的品牌信息的质量和准确性
6.	Work closely with teams throughout China to maintain the cohesiveness and prompt execution of the marketing plans
与中国各地的团队紧密合作，保持市场计划的凝聚力和执行速度
7.	according to market strategy to develop digital marketing activities and implement, tracking and evaluation
根据市场策略制定数字营销活动并执行、追踪和评估
8.	lead the third party digital marketing, digital marketing, including foundation platform implementation of daily maintain/evaluation
带领数字营销第三方机构，完成数字营销指标，包括基础平台的日常维系执行/评估
9.	with external media, government agencies and relevant institutions to establish good relations of cooperation;
负责与外部媒体、政府机关及相关社会机构建立良好的合作关系；
10.	organization belongs to development market research work, timely control the market information, understanding of consumer needs;
组织所属人员发展市场调研工作，及时控制市场信息，了解消费者需求；
11.	the third supplier/media management and training;
第三供应商/媒体的管理及培训；


2.	Key Performance 关键绩效
1.	Total Net Revenue
2.	Market Visibility
3.	Marketing package
4.	Agency management 
5.	Brand Equity Contribution


3.	Requirements能力要求

1.	Extensive Experience in FMCG or F&B marketing in large operations with multiple brands (min 8 years). 
2.	Exceptional understanding of craft beer and its marketing strategy
3.	Strong interpersonal and leadership skills are critical to the role. 
4.	Should have strong leadership. Coordinate teams from various departments, both in the field and in the headquarters, should be senior enough to lead communications with the leaders of each department.
5.	Accurate analytical skills are important. The performance of each and every plan executed must be analyzed. 
6.	Maturity and self-motivation is required to deliver results and motivate teams.
7.	English language skills are mandatory and local language proficiency a plus..
8.	Creativity and Brand Management sense are mandatory. 


4.	Qualifications and Technical competencies required资质和专业能力要求

Education
1.	Bachelor’s degree. Major in Communications or Marketing is a plus.

Experience
1.	Minimum 8 years branding/marketing experience in a competitive Consumer Oriented environment (Hospitality or Service industries)
2.	In-depth knowledge of marketing trends, communication channel dynamics and branding/marketing for business development
3.	Commercial and organizational awareness, experience in leading national brands
4.	Commercial mind-set as well as a sensitivity to understand the needs of the various channels and to see new opportunities

Technical competencies: (Job related)
1.	Excellent communications and follow-up skills
2.	Excellent coordination capability with marketing and sales
3.	Excellent leadership capabilities in managing different teams

Other requirements:
1.	Team work spirit. 
2.	Self-driven and independent profile. Proactive mindset.

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