数字营销主任:
[岗位职责]
1、协助数字营销经理管理酒店官方社交媒体平台(微信、微博、抖音等)的日常运营与内容发布,执行月度内容规划,提升品牌曝光度与粉丝互动率。
2、协助策划并落地线上营销活动(节日推广、套餐促销、直播带货等),协助开展酒店官号自播,协同设计团队制作视觉素材,跟踪活动效果并输出数据分析报告。
3、协助管理酒店在各0TA平台(携程、美团、飞猪等)及官网的digital展示位,优化产品信息与图片,提升线上转化率。
4、监测行业竞品动态及本地市场热点,定期产出竞品分析,为营销策略调整提供数据支撑。
5、维护与KOL、本地生活类博主的合作关系,筛选匹配达人进行探店或种草合作,评估投放ROl。
6、配合线下活动完成线上宣传预热与后期回顾,联动销售、前厅等部门整合营销资源。
7、协助销售部门处理日常的行政事务,包含但不仅止于流程流转,部门考勤统计等行政事务。
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蓄势待发妙趣登场COME ON INWE'RE RECRUITING地点 LOCATION:上海市嘉定区江桥镇金沙江西路958弄1号交通 TRAFFIC:地铁 13 号线「金沙江西路站 」上海虹桥金沙voco酒店,为您开启妙趣之旅。voco作为洲际酒店集团旗下全新轻奢品牌,是与众不同,妙趣横生,值得信赖的酒店。我们专注细节,为您打造贴心可靠的住享体验,并保留每一家酒店妙趣迷人的个性化特色,带来一个高端而又灵活惬意的曼妙空间。Welcome to voco Shanghai Hongqiao Jingsha. voco is a new IHG hotel brand that brings a ‘reliably different’ experience to your stay. Hotels to count on that are different enough to be fun. Our new family of hotels are connected by their individual characters, that make dependable travel memorable.酒店坐落在上海北虹桥嘉定与普陀交界唯一全服务豪华型酒店。The Hotel is the only full-service luxury hotel located at the junction of Jiading and Putuo in North Hongqiao, Shanghai.酒店靠近上海虹桥交通枢纽,联通临空经济园区,连接地铁13号线及西郊慧创园区,得天独厚的地理优势使其成为商旅出行的不二之选。The hotel is located near the Shanghai Hongqiao transportation hub, connected to the Airport Economic Park, and linked to Metro Line 13 and the Western Suburban Huichuang Park. Its unique geographical advantage makes it the best choice for business travel.酒店拥有228间豪华舒适的客房与套房,客房内精致的家具充分体现出本地的设计风格和时代特色。酒店拥有550平米的多功能大宴会厅以及各种中小型会议室5个,可满足不同规模的活动需求。The hotel has 228 luxurious and comfortable guest rooms and suites, with exquisite furniture that fully reflects the local design style and era characteristics. The hotel has a 550 square meter multifunctional banquet hall and 5 small and medium-sized meeting rooms that can meet the needs of events of different scales