小红书写手的职责主要包括以下几个方面:
- 内容创作与编辑:负责酒店小红书平台内容的日常运营维护工作,包括账号管理、文案策划、活动推广等。需要撰写原创稿件,涉及酒店热点等方向,并符合小红书的调性。
- 数据分析与优化:对所负责的账户进行日常数据监控及分析,提出优化建议。定期完成平台相关的数据分析报告,协助部门经理制定相应的营销策略和方案。
- 活动策划与实施:参与小红书平台的活动策划与实施,保证活动的顺利开展。能够独立完成各类新媒体平台的选题规划,撰写文章或短视频脚本。
- 文案撰写与店铺管理:根据产品需求制作符合品牌调性的文案,提升店铺转化率。熟悉行业动态和热点话题,为内容提供创意思路并跟进执行1。
- 供应商沟通与协作:与供应商保持密切沟通,保障内容制作的顺利进行。
小红书写手的工作流程包括以下几个步骤:
- 需求分析:依据定位和客户需求,确定内容主题和风格。
- 素材收集:搜集与内容相关的图片、视频等素材,保证内容的丰富性和吸引力。
- 内容撰写:依据策划方案,撰写富有创意和吸引力的正文,并优化设计引人入胜的标题,加强内容的点击率。
- 内容发布:选择合适的时间发布内容,并跟踪反馈,根据用户反馈调整内容策略。
小红书写手需要具备以下技能和素质:
- 出色的文案撰写能力:能够根据产品需求制作符合品牌调性的文案,提升店铺转化率。
- 数据分析能力:熟悉数据分析工具,能够通过数据分析提出优化建议。
- 创意思维:关注市场变化,结合品牌定位与用户需求撰写营销文案,提高转化效果。
- 审美能力:具备审美能力,能够根据产品需求制作符合品牌调性的文案。
- 沟通能力:与供应商保持密切沟通,保障内容制作的顺利进行。
酒店概览Dhawa Xi`an Chanba hotel is located in the core of Chanba ecological area, close to the entrance of expressway, and is the intersection of East-West tourism routes in Xi'an. The hotel is only 2 kilometers away from Xi'an International Conference and Exhibition Center, and the Huaxia cultural tourism resort is within walking distance. It is within 40 minutes' drive from Xi'an Xianyang International Airport, Xi'an High-speed Railway North Station and the Terra Cotta Warrior.The natural environment surrounding the hotel is graceful, like an urban oasis in Xi`an. The guest room, tailored by the design team of Banyan Tree Group, takes the cultural of "Chanba willow" and the Silk Road as the design inspiration, carefully insert into Dhawa brand fashionable, comfort, convenience concept. Open a free and relax discovery journey.西安浐灞悦苑酒店位于浐灞生态区的核心位置,临近高速公路入口,是西安东西旅游线路的交汇点。酒店距西安会议会展中心仅2公里,步行可达华夏文旅度假区。距西安咸阳国际机场、西安高铁北客站、秦始皇兵马俑,40分钟车程可达。酒店自然环境优美,仿若置身于城市之畔的绿洲。由悦榕集团设计团队量身打造的客房,撷取“灞柳风雪”的文化内涵和丝绸之路为设计灵感,精雕细琢植入悦苑品牌时尚、舒适、便捷的品牌理念,为宾客们开启一段自在、随你的探索之旅。 客房介绍The hotel has 306 warm and cozy rooms and suites, including 132 king bed rooms, 160 twin bed rooms and 14 suites with 77m2. The north side rooms enjoy the amazing night views of the Bahe river from the French window. Guests can self-check in and self-check out in the lobby without waiting for a long time. All guest rooms are equipped with walk-in shower room, high-speed WiFi and yoga mat. The fashionable space creates a warm, cheerful and efficient accommodation experience. The well-equipped fitness center wakes up guests to relax and refreshes their physical and mental vitality during business trips.酒店拥有306间温馨舒适的客房和套房,其中大床房132间,双床房160间,77平米的套房14间。酒店北侧的房间均可从落地窗中欣赏灞河网红桥的绝美夜景。宾客可在大堂自助办理入住和退房手续,无需长时间等待。所有客房均配备步入式的淋浴房、高速WIFI、瑜伽垫,时尚的空间营造温馨、愉悦、高效的入住体验。设施齐备的健身中心亦可令宾客在商务旅途中,放松休憩,唤醒身心活力。 餐饮介绍In the ancient city of Xi'an, which is known as the "capital of gastronomy", the Food & Beverage of the hotel go local. The hotel has a restaurant named “Nook” that can accommodate 180 seats, including a balcony bar, two Chinese private rooms and a fashionable lobby bar, which are designed to provide business guests and surrounding communities with a unique catering experience. Nook, selects delicious snacks in the streets and lanes of Xi`an, and creates a unique breakfast so that business guests can enjoy Xi'an's flavor cuisine without leaving hotel.The balcony bar located in Nook, selects fine craft beer and local snacks, holds irregular music parties, talk shows and outdoor movie activities, enjoys the charming night scenery of Chanba ecological area, and creates a fashionable gathering place for guests.The lobby bar integrates the historical charm of Xi'an, with special coffee, desserts, cocktails, and irregular cultural activities to open an immersive exploration journey for guests.在素有“美食之都”的古城西安,酒店的餐饮极具本地特色。酒店拥有一个可容纳180人就餐的心窝餐厅,其中包括一个露台吧、两个中餐厅包间和一个时尚的大堂吧,旨在为商务客人和周边社区提供特色的餐饮体验。心窝餐厅深耕本地,精选街头巷尾的美食小吃,打造具有烟火气息的特色早餐,令商务客人可以足不出户即可乐享西安的风味美食。位于心窝餐厅内的露台吧,甄选精酿啤酒和本地小食,不定期举行的音乐派对、脱口秀和露天电影活动,恣享浐灞生态区的魅力夜景,为宾客们打造时尚的汇聚之所。大堂吧与西安历史古韵相结合,以特色咖啡、甜品和特调鸡尾酒,及不定期的特色文化活动为宾客们开启一段沉浸式的探索之旅。 会议与宴会The hotel has more than 700 m2 of meeting and activity space, including a pillarless ballroom about 580 m2 with 8 meters high, a flexible function room about 200 m2. The pillarless ballroom has a spacious and bright foyer space of about 200 m2. All meeting spaces can be flexibly combined, all equipped with professional audio-visual equipment, high-definition LED screen, high-speed WiFi. The meeting space is separated from the lobby, and guests can directly take the staircase to enter the ballroom foyer, which is suitable for taking various meetings, conferences, events or incentive tour.酒店拥有700余平方米会议及活动空间,包括一个约580平米、挑高8米的无立柱宴会厅,一个约200平米的多功能厅。无立柱宴会厅拥有约200平米宽敞明亮的宴会前厅。所有会议空间可灵活组合,皆配备专业高品质的影音设备、高清LED、高速Wifi。会议空间与大堂分隔,宾客可直接从大堂乘坐扶梯进入宴会前厅,适合承接各种规模的商务奖励旅游会议。