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Major Functions
The Digital Communications Executive is responsible for producing, sourcing and managing content across all of Arcc Spaces brands present in China. The role will work closely with the local teams in Shanghai and Beijing as well as the Digital Marketing Manager based in Singapore.
Major Duties and Responsibilities: ?
·Plan, write, publish and manage through the Arcc Spaces digital channels, incl. content scheduling and analytics. Working across channels such as WeChat and Weibo.
·Create, manage and co-ordinate email communications and digital engagement for our China database.
· Identify issues and opportunities in social media content, report to appropriate parties.
·Monitor user feedback and conduct online audience research to improve and enhance the user digital experience.
·Suggest new directions for driving enquiries and building brand awareness through promotions and thought leadership.
· Keep up-to-date on the latest editorial and user experience techniques and technology to set suitable recommendations.
·Conduct audience research, competitive intelligence, content audits from our key competitors to guide our future directions.
·Support in Chinese translations for content for used on our sites.
Profile:
Required qualifications:
· Graduate/Post Graduate degree relating to Marketing /Communication
· 1-3 year experience in Digital Media
· Knowledge about social media platforms such as WeChat, Weibo, Facebook and LinkedIn
· Proven track record working with social media monitoring tools and distribution platforms such as HootSuite (or similar)
·Excellent communication skills in both written and spoken English and Chinese is crucial
· A passion for online content creation in and outside of work
· Experience of building up a social presence in China
Working Relationships:
Internal- Works closely with the Head of Marketing and Digital Marketing Manager based in Singapore to discuss the direction and strategy for each brand. Daily contact with the local teams in Shanghai and Beijing to get content ideas and an understanding of our business.
External- Interacts with prospects and clients that may contact us via social media channels
This job description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to our organisational needs.
Arcc Holdings is at the forefront of premium lifestyle led concepts through three complementary lines of businesses: Work, Live, Play. We develop, own and manage an internationally award-winning ecosystem of iconic lifestyle concepts, business, hospitality and real estate portfolios across Asia Welcome to our world of career opportunity Our success to date, is driven through our greatest assets, our employees. We are committed to developing each employee to his or her full potential in the field they are most passionate and skilled. Through motivation, personal career development and generous remuneration, we encourage you to explore career opportunities with us and be part of the driving force behind one of Asia’s fastest growing hospitality and real estate lifestyle brands. Operating through 3 successful centres across downtown Singapore with a total of 18 locations across Asia, Arcc Offices offers a unique mix of iconic spaces, complete with robust technology systems, customer focused staff, and the most functional and beautifully designed workplaces combined with a culture of innovation. Arcc Offices shares your vision and seeks to create spaces which resonate with the distinct opportunities on offer. We understand the importance of Work, Live, Play and seek to develop this unique theme in all our projects.? Arcc Offices is a regional serviced office group operating under Arcc Holdings, a Singapore-based real estate investment company.? The City is a curated premium collaborative space. A vibrant and dynamic concept which enhances the appeal and value of the World Financial Centre by energizing the podium and lobby areas. Designed around the requirements of the building’s leading Chinese and Multi National firms and leading corporations to provide: Premium Business Centre of approx. 250 workstations Collaborative meeting and conference facilities Members Lounge F&B / Bar concept open to public