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Job Purpose
The position is responsible for building up positive public image for AccorHotels and its brands in Greater China by building and implementing plans of strategic external communications directed towards media, industry and the general public. Meanwhile, this position also takes responsibility of internal communications.
Primary Responsibilities
1st primary responsibilities
· Support to develop and implement media strategy
· Manage media pool and build positive media relations include influencers
· Evaluate and respond to media inquiries, include interviews for senior executives
· Create press releases / press stories / editorial materials that meet the needs of the Group / Brands strategy
· Create and implement media events / media partnerships / domestic and outbound familiarization trips
· Opportunities with key media’s social media channels, influencers
· Support and implement corporate social responsibility projects. Organize CSR events, build CSR promotional materials, coordinate with hotel teams for fundraising campaigns, PR campaigns
· Work with AccorHotels digital marketing team to maximize communications at AccorHotels’ owned social media channels
2nd primary responsibilities
· Support hotel openings
3rd primary responsibilities
· Explore opportunities / coordinate on 3rd party endorsements and recognition (awards for AccorHotels and its Brands)
4th primary responsibilities
· Manage supplier to monitor news and compile media coverage reports
· Weekly, Monthly, Quarterly and Annual reports
5th primary responsibilities
· Support Director of Communications / Crisis Committee in the occasion of Crises
· Internal communications – monthly eNewsletter, owners’ newsletter, internal communications supports
Other Responsibilities
· Provide administrative support to Communications Department
Knowledge and Experience
· Bachelor Degree or above in Communications or relative fields
· Minimum of 5 years of relevant experience in Communications field (PR, media, marketing, social media etc) preferably in travel / hotel industry include luxury segment
· Knowledge of media in travel / hospitality in Greater China
· Strong connection with media circle in Greater China include influencers
· Strong user knowledge of Microsoft Outlook, Microsoft Office
Competencies
· Good interpersonal skills with effective communication abilities; a great command of both spoken and written in Mandarin and English
· A great team player who contributes to the team efficiently and effectively
· Result driven and details oriented
· Good analytical and project management skills
· Flexible and able to work under pressure
· Pleasant personality, self-motivated, multi-tasker and time management ability
关于雅高酒店集团雅高作为全球领先的酒店集团,在全球110个国家拥有5300多家酒店和10000家餐饮场所。雅高集团拥有行业内最具多样化及完整性的酒店生态系统之一,旗下包括超过40个奢华、高端、中端和经济型酒店品牌,同时还有独到的娱乐和夜生活场所、餐厅和酒吧、服务型品牌寓所、共享住宿酒店、礼宾服务以及联合办公空间等。雅高集团在全球发展最迅速的生活方式酒店领域有着无与伦比的优势——集团以控股股东的身份和Ennismore联手创立了全球规模最大、发展迅猛的生活时尚酒店公司,匠心打造先锋生活时尚酒店品牌,将创意与目标铭刻于心。同时,雅高集团还拥有风格各异的品牌组合及大约23万名团队成员,遍及全球各地。超过6,800万会员受益于雅高集团的全面客户忠诚计划雅高心悦界ALL - Accor Live Limitless ——集礼遇、服务与体验为一体的日常生活方式的贴心旅伴。集团设有雅高可持续发展计划、雅高团结基金会(Accor Solidarity)、RiiSE计划以及“ALL Heartist Fund”专项资金等多项计划,旨在通过商业道德、负责任旅游、环境可持续性、社区参与、多元与融合等多个渠道推动社会的积极行动。雅高集团(Accor SA)成立于1967年,总部设在法国。集团于巴黎泛欧交易所上市(ISIN code: FR0000120404)并在美国场外交易市场(OTC Market)交易(Ticker: ACRFY)。了解更多信息,请访问group.accor.com或者关注我们的Twitter、Facebook、LinkedIn和Instagram账户。