Primary Responsibilities
WeChat Content 
• The Digital Manager will ensure the content strategy is align with Accor business objectives. 
• Closely work with WeChat agency to implement our WeChat strategy across to different hotels and regions.
• Leverage our WeChat CMS tool to update hotel WeChat content and cross marketing promotions.
• By maintaining a constant online presence, the Digital Manager will be aware of any new updates and technologies being introduced by Tencent and therefore, will be the first in line to adapt and use these new updates to the company's advantage.

WeChat Mall
• The Digital Marketing Manager will ensure WeChat mall strategy is align with Accor business objectives. 
• Closely work with WeChat mall agency to implement our F&B and Room strategies. Regular discuss with the agency and set up promotion campaign that can drive F&B sales for hotels.
• Closely work with hotel marketing team to insure strategy well executed at hotel levels.
 
WeChat mini APP
• The Digital Marketing Manager is in charge of developing WeChat mini APP for Accor. Working closely with product development team and global China 2020 team, The Digital Marketing Manager will ensure the business case for development mini APP is well written and presented to global team. 
• The Digital Marketing Manager is also in charge of the performance and maintenance of mini APP once it is live. 

关于雅高酒店集团雅高作为全球领先的酒店集团，在全球110个国家拥有5300多家酒店和10000家餐饮场所。雅高集团拥有行业内最具多样化及完整性的酒店生态系统之一，旗下包括超过40个奢华、高端、中端和经济型酒店品牌，同时还有独到的娱乐和夜生活场所、餐厅和酒吧、服务型品牌寓所、共享住宿酒店、礼宾服务以及联合办公空间等。雅高集团在全球发展最迅速的生活方式酒店领域有着无与伦比的优势——集团以控股股东的身份和Ennismore联手创立了全球规模最大、发展迅猛的生活时尚酒店公司，匠心打造先锋生活时尚酒店品牌，将创意与目标铭刻于心。同时，雅高集团还拥有风格各异的品牌组合及大约23万名团队成员，遍及全球各地。超过6,800万会员受益于雅高集团的全面客户忠诚计划雅高心悦界ALL - Accor Live Limitless ——集礼遇、服务与体验为一体的日常生活方式的贴心旅伴。集团设有雅高可持续发展计划、雅高团结基金会（Accor Solidarity）、RiiSE计划以及“ALL Heartist Fund”专项资金等多项计划，旨在通过商业道德、负责任旅游、环境可持续性、社区参与、多元与融合等多个渠道推动社会的积极行动。雅高集团（Accor SA）成立于1967年，总部设在法国。集团于巴黎泛欧交易所上市（ISIN code: FR0000120404）并在美国场外交易市场（OTC Market）交易（Ticker: ACRFY）。了解更多信息，请访问group.accor.com或者关注我们的Twitter、Facebook、LinkedIn和Instagram账户。