【职位描述】
Job Purpose:
This position is responsible for executing marketing strategies and plans to achieve key business objectives for Accor’s loyalty programs to support the Accor business growth in Greater China. This role will focus on the member acquisition, activation and retention to drive more member contribution for our hotels and grow our brand equity throughout the Greater China Region.
1st primary responsibilities
• Responsible for member communications in omni-channels. Implement a communications calendar utilizing existing and new communications channels as relevant to the market to grow new member acquisition, activation and retention.
• Manage and implement ALL campaigns and tactical promotions.
• Manage member lifecycle and CRM programs to grow the lifetime value of members.
• Manage agency vendors (including design, media and CRM consulting) to deliver the work on time and on quality.
• Track and analyze on marketing and communications activity impact in driving revenue and growing membership
• Manage marketing budgets based on planning and regional guidelines.
2nd primary responsibilities
• Collaborate with S&M cross-functions to develop and manage strategic partnership programs to drive loyalty metrics, such as loyalty partnership programs with Fliggy and Ctrip.
• Support B2B loyalty initiative to drive share of wallet for ALL in corporate account business.
• Work with digital factory team on the China Wechat mini-program evolution to support the business priorities and loyalty growth targets.
3rd Primary responsibilities
• Act as Greater China Hub Champion for Global Customer Marketing & Engagement for the global programs roll-out, training, localization and integration.
• Assist with loyalty and subscription marketing/sales collateral production where required
Knowledge and Experience
• Strong academic background. Bachelor or above degree required.
• 4-5 years’ loyalty marketing/CRM experience, preferably in hotel or travel industry, or working with leading consumer brands is required.
• Strong understanding of Social/Digital marketing/e-Commerce
• Strong user knowledge of Microsoft office tools
Competencies
• Good communication skills with ability to communicate confidently and persuasively with both global & regional stakeholders.
• Good analytical skills, with the ability to leverage insights to draw strong conclusions and recommendations.
• With results-driven mind-set, proven ability of managing projects from end to end.
• Multicultural awareness and able to work with people from diverse cultures
• Ability to work independently and has good initiative under dynamic environment
• Self-motivated and energetic
• Fluent in English/Mandarin speaking and writing.

【任职要求】
See Job Discription 请查看职位描述

关于雅高酒店集团雅高作为全球领先的酒店集团，在全球110个国家拥有5300多家酒店和10000家餐饮场所。雅高集团拥有行业内最具多样化及完整性的酒店生态系统之一，旗下包括超过40个奢华、高端、中端和经济型酒店品牌，同时还有独到的娱乐和夜生活场所、餐厅和酒吧、服务型品牌寓所、共享住宿酒店、礼宾服务以及联合办公空间等。雅高集团在全球发展最迅速的生活方式酒店领域有着无与伦比的优势——集团以控股股东的身份和Ennismore联手创立了全球规模最大、发展迅猛的生活时尚酒店公司，匠心打造先锋生活时尚酒店品牌，将创意与目标铭刻于心。同时，雅高集团还拥有风格各异的品牌组合及大约23万名团队成员，遍及全球各地。超过6,800万会员受益于雅高集团的全面客户忠诚计划雅高心悦界ALL - Accor Live Limitless ——集礼遇、服务与体验为一体的日常生活方式的贴心旅伴。集团设有雅高可持续发展计划、雅高团结基金会（Accor Solidarity）、RiiSE计划以及“ALL Heartist Fund”专项资金等多项计划，旨在通过商业道德、负责任旅游、环境可持续性、社区参与、多元与融合等多个渠道推动社会的积极行动。雅高集团（Accor SA）成立于1967年，总部设在法国。集团于巴黎泛欧交易所上市（ISIN code: FR0000120404）并在美国场外交易市场（OTC Market）交易（Ticker: ACRFY）。了解更多信息，请访问group.accor.com或者关注我们的Twitter、Facebook、LinkedIn和Instagram账户。