ID14629 Marketing & Communications Manager 酒店市场传媒经理
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发布于 2019-01-15
ID14629 Marketing & Communications Manager 酒店市场传媒经理
面议
全国 | 5年以上 | 学历不限
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职位描述

Main responsibilities

主要职责

 

建立公关的日程表和预算,估计酒店的资源,需要在规定的计划和行动,共同分配在市场营销的商业计划和营销计划

To establish a Public Relation schedule and budget for the hotel and estimate the resources which need to be allocated in conjunction with the plans and actions laid out in the Director of Marketing’s Business Plan and Marketing Plan.

 

通过媒体印刷最大化酒店宣传:

Maximize press relations by:

 

寻求在地方和国家媒体进行发布

Seeking story placement in local and national media

争取媒体报道所有特别活动和节目

Soliciting media coverage for all special events and program

 

该酒店通过新闻发布会,备忘录和新闻故事征集媒体宣传酒店新的设施,娱乐和服务。Generating publicity for new facilities, entertainment, services and functions of the hotel through news releases, memos and story solicitation of the news media.

 

发起对酒店和/或酒店工作人员在当地媒体报道以增加市场对酒店的认识和酒店的声誉。 Initiating and placing the hotel and/or hotel personnel stories in local media that will add to the awareness and prestige of  the hotel. Acting as a liaison between the hotel and the press to answer all media inquiries.

 

作为酒店之间的联络和媒体代理回答所有媒体的查询,建立和维持通过广告和公共关系增进酒店业酒店的良好形象。

To establish and maintain, through advertising and Public Relations, a desired and favorable image of the Hotel within the Hotel industry.

 

举办活动有关的广告和公共关系活动,以改善酒店公共善意的事件。制作并制定一系列事件日历计划和战略。

To organize events/ activities related to the advertising and Public Relations of the Hotel in respect to improving public goodwill. Make and formulate a plan and strategy for a calendar of events.

 

密切监测外界对酒店的反馈信息,并向总经理和销售及市场总监汇报,并建议采取适当行动。

To monitor closely external opinion(s) of the hotel and to feedback such information to the General Manager and Director of Sales & Marketing and recommend the appropriate actions to be taken.

 

出席的官方活动,如有需要和合作伙伴与同事招待这些客人。

To attend official functions as and when required and co-entertain these guests with fellow associates when necessary.

 

通过销售团队征求选择和管理使用的适当的公司礼品清单。

To solicit select and manage the inventory of appropriate corporate gift for use by the Sales team.

 

 

 

审查所有的财产印刷材料,以确保它是正确的措辞,对酒店有良好的影响。

To review all printed material for the property to ensure it is properly worded and the image is reflective of the hotel. All print jobs to have GM approval

 

统筹内部杂志或信件最新的活动信息给与客人公司或总公司工作人员。

Coordinate the production of in-house magazine or newsletter to give updates on activities in the hotel to our guests, clients, corporate head office as well as employees.

 

建立一个资源中心 - 提供报纸和杂志剪报服务和酒店相关出版物,以确保有效的通讯和信息系统。

Create a resource center – offering newspaper and magazine clipping service and hotel related publications to ensure an effective communications and information systems.

 

通过有组织的销售电话/活动/游说发展潜力的商业活动。通过媒体的宣传以增加我们在社会上的地位。

Through organized sales calls/ activities/ solicitations, develop potential events which are media driver, revenue generating; increase our standing in the community.

 

招待客户,内部嘉宾和重点企业,以便保持公共关系,我们可以与他们有网络合作以增加我们的知名度和媒体曝光的机会

To entertain clients, in-house guests and key company contacts responsible for PR so that we can network with them to increase our visibility and chance for media exposure

 

一直掌握有关酒店竞争对手的销售/市场营销战略或新设施的市场情报。 

To stay abreast of market intelligence regarding competitor hotels and their selling/ marketing strategies, new facilities etc.

 

在合适的会议上跟踪和报告竞争对手的活动。

To keep track of competitor’s activities on an ongoing basis and report on them in the appropriate meetings.

 

维持一个有效的跟踪档案和文件的工作体系。

Maintain an effective tracing system for files and paper work.

 


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公司地址
中国上海市遵义路150号南丰城C座12楼
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职位联系人
雅高大中华区人才与文化部
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  • 酒店业--国际高端酒店/5星级
    行业
  • 2000人以上
    规模
  • 外商独资.外企办事处
    企业性质
About AccorHotel关于雅高酒店集团AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,300 hotels, resorts and residences across 100 different countries雅高酒店集团是国际领先的旅游及时尚生活集团,通过数字化创新在全球4,300多家酒店、度假酒店和住宅提供独一无二的体验,业务范围覆盖100个国家。With an unrivaled portfolio of internationally renowned hotel brands encompassing the entire range from luxury to economy, from upscale to lifestyle and midscale brands, AccorHotels has been providing savoir-faire and expertise for more than 50 years50余年来,雅高酒店集团始终秉承行业智慧与卓越的专业知识,旗下拥有一系列各具特色的国际知名酒店品牌,涵盖从奢华、高端、中档、经济到生活方式类型等各个层次。In addition to its core hospitality business, AccorHotels has successfully expanded its range of services, becoming the world leader in luxury private residence rental with more than 10,000 stunning properties around the world. The Group is also active in the fields of concierge services, co-working, dining, events management and digital solution除核心的酒店业务外,雅高酒店集团成功拓展服务范围,凭借遍布全球的逾10,000家优质私人住宅而成为奢华私人住宅租赁的全球领导者。雅高酒店集团还活跃于礼宾服务、联合办公空间、餐饮、活动管理和数字技术解决方案领域Relying on its global team of more than 250,000 dedicated staff, AccorHotels is committed to fulfilling its primary mission: to make every guest Feel Welcome. Guests have access to one of the world’s most attractive hotel loyalty programs - Le Club AccorHotels雅高酒店集团由25万余名敬业员工组成的全球团队,致力于实现一个核心使命:让每位宾客Feel Welcome(备受欢迎)。宾客可加入全球最具吸引力的客户忠诚计划之一――Le Club AccorHotels雅高乐雅会,享受专属礼遇。AccorHotels plays an active role in its local communities and is committed to promoting sustainable development and solidarity through PLANET 21 Acting Here, a comprehensive program that brings together employees, guests and partners to drive sustainable growth雅高酒店集团积极投身于当地社区并勉力推广可持续发展理念,通过PLANET 21 ActingHere项目鼓励员工、宾客及合作伙伴共同携手推进可持续发展。From 2008, the AccorHotels Solidarity Endowment Fund has acted as a natural extension of the Group’s activities and values, helping to combat the social and financial exclusion experienced by the most disadvantaged members of society. Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States2008年起,雅高基金会便成为集团活动与价值观的自然延伸,帮助社会弱势群体应对社会和经济排斥问题。雅高酒店集团(Accor SA)在巴黎泛欧交易所上市(ISIN code: FR0000120404)并在美国场外交易市场(OTC Market)交易(Ticker: ACRFY)。For more information or to make a reservation, please visit accorhotels.group or accorhotels.com. Or join and follow us on Twitter and Facebook了解更多信息或预订酒店,请访问accorhotels.group或accorhotels.com。
中国上海市遵义路150号南丰城C座12楼
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