【岗位职责】
1、负责酒店品牌形象的整体策划与推广,制定并执行年度市场传讯计划;
2、统筹线上线下宣传物料设计制作,包括但不限于宣传册、海报、数字媒体内容等;
3、管理社交媒体平台运营,策划并执行创意营销活动;
4、对接媒体资源,策划公关活动及新闻稿件发布;
5、监控行业动态,定期进行竞品分析与市场趋势报告;
6、负责酒店宣传视频的拍摄与剪辑,涵盖品牌宣传、产品展示、活动记录等短视频内容,满足线上推广需求,提升社交媒体传播效果。
【岗位要求】
1、大专及以上学历,美术、设计、广告、影视等相关专业优先;
2、精通Photoshop、Illustrator、InDesign等平面设计软件,具备扎实的设计功底、良好的审美和创意能力;
3、优秀的文案撰写能力,能独立完成宣传文案及新闻稿;
4、熟悉新媒体运营模式,具有活动策划执行经验;
5、具备良好的审美能力与创新意识;
6、能适应快节奏工作环境,具备多任务处理能力。
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GCH Introduction 集团介绍 Greater China Hospitality (H.K.) Limited is a full-service branded hospitality services company that provides world-class hotel management, design and technical services consultation. GCH currently owns the brand development rights and operates two major brands in the Greater China region:Wyndham Grand Plaza Royale and Howard Johnson.大中華酒店(香港)有限公司是一家全方位的品牌酒店服务公司,提供世界一流设计与技术服务咨询。大中華酒店(香港)有限公司在大中华地区拓展及管理两大品牌:温德姆至尊豪廷与豪生。 Howard Johnson entered the China market in 1999 and has been expanding ever since. Nearly 85 premier international-standard Howard Johnson hotels can be found in about 58 cities all around China so far. Our sustained growth in mainland China is attributed to a combination of market conditions and opportunities, our well-known brand, the quality of our hotels' facilities, our total quality management systems, and our world-class service standards. Howard Johnson offers unique and memorable hotel stay experiences for each guest at each brand tier in each hotel.豪生酒店自1999年进入到中国市场后历经飞速的发展壮大。截止目前我们已开业近85家国际品质标准的豪生酒店,遍布中国近58个城市。我们在中国大陆快速有序的成长,源于市场条件与机会、知名品牌、优质的酒店设施、全面质量管理体系,以及我们的国际水准服务。豪生为每一位宾客,在每一家品牌酒店,提供独特且难忘的住宿体验。 Hotel Introduction 酒店介绍 HowardJohnson ZhiYue Hotel Gui’an was built by Gui'an New District Real Estate Investment Co., Ltd.A high-end foreign-related hotel that is managed by Greater China Hospitality (H.K.), integrating conference, vacation and business.Hotel Address: Our hotel is located at the intersection of Jinma Avenue and Tianhetan Avenue in Gui'an New District with convenient transportation.Hotel size:We has a total construction area of 20,000 square meters, with 209 deluxe rooms and various restaurants.贵安置悦豪生酒店是由贵安新区置业投资有限公司出资修建,委托大中華酒店(香港)有限公司管理的一家集商务、会议,度假为一体的高档涉外酒店。酒店地址:酒店位于贵安新区金马大道和天河潭大道交汇处,周边交通便利。酒店规模:酒店总建筑面积为2万平方米,拥有豪华客房209间及各类餐厅。