传讯经理 Marcom Manager
8千-1.2万
停止招聘
发布于 2022-08-09
传讯经理 Marcom Manager
8千-1.2万
长沙 | 3年以上 | 本科 | 招1人
停止招聘
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职位描述

JOB OVERVIEW 

Produces a Public Relations Plan which promotes and maintains good public relations in order to maintain  the prestigious image of the hotel. Duties involve planning, directing, controlling, coordinating and  participating in all Public Relations activities.
DUTIES AND RESPONSIBILITIES
• Develops a public relations programme for the hotel based on its marketing goals. Liaises with  Marketing in targeting specific markets and developing the public relations strategies to reach these markets. 

• Establishes sales leads from the study of magazines, newspapers and form personal contacts;  coordinates sales leads with Banqueting and Sales Departments. 

• Establishes a programme for sending promotional news to trade publications on a regular basis  releases covering special events, promotions, etc. 

• Monitors awareness of competitor activities and use information when developing strategies. 

• Plans and coordinates sponsorship activities.

• Works with superior in the preparation and management of the Department`s budget.

• Prepares promotional press releases on personalities among guests and employees of the hotel and  on newsworthy events in the hotel.

• Provides information to other departments on activities within and outside the hotel which may be  useful when 

• Coordinates all activities with the Sales Manager.

• Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides  same to General Manager, other departments, other hotels, corporate public relations, as appropriate.

• Liaises with Human Resource Manager on matters affecting corporate image. 

• Co-ordinates hotel photography when required.

• Works with superior on manpower planning and management needs. 

• Prepare sectional training plan/materials and execute the training on schedule. 

• Accepts clients and media complaints, requests, and inquiries and coordinates handling with  departments concerned. 

• Maintains good public relations by extending personalized service to VIPs. e.g. following up on  reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter  to VIP guests.

• Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc. 

• Maintains mailing list/contact file.

• Maintains hotel photo file.

• Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison  with media to promote good publicity and counteract bad publicity. 

• Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs  and media to promotional activities; prepares and issues press releases

• Disseminates corporate press releases to appropriate local trade and consumer media .

• Develop hotel gifts and giveaways. 

• Builds profile within local market place through attendance at various events and local market place.

ACCOUNTABILITY 

• Reports to Director of Sales & Marketing.

• Direct Marketing & Communications Coordinator \ Graphic Designer.

QUALIFICATIONS AND REQUIREMENTS

Bachelor’s degree in Mass Communications or related field. 3 years of relevant experience or an equivalent  combination of education and work-related experience. Excellent English verbally and written  communication skills

其他要求
国际联号工作经历:优先
语言能力:英语-熟练
计算机能力:精通
年龄要求:30-45岁
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公司地址
长沙市雨花区湘府中路48号长沙西雅温德姆酒店27楼人力资源部办公室(德思勤商业广场二期旁边)
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  • 酒店业--国际高端酒店/5星级
    行业
  • 100-499人
    规模
  • 私营.民营企业
    企业性质
        长沙温德姆酒店是湖南西雅酒店管理有限公司旗下投资的第三家酒店,也是第一家有着美国温德姆酒店集团血统的高端品牌酒店。        酒店地理位置绝佳,占据长沙市雨花区湘府中路核心地段,与德思勤城市广场并肩耸立,辐射红星商圈,毗邻长沙汽车南站和长沙高铁南站,距离长沙黄花机场28公里车程。         酒店专为贴合中国旅者的生活方式而打造,借鉴了时尚主义设计理念,把极具现代新颖风格及简约流畅线条融入建筑和室内设计当中。拥有280间智能化的轻奢舒适客房,中餐厅及特色包厢以新派粤菜为主同时结合长沙本土风味菜肴,融入主厨创新灵感,制作出令您味蕾大开的美味享受,全日制西餐厅环境整洁高雅,全开放式厨房每天为您提供早中晚自助餐。宴会会议场地共占地3500㎡,其中无柱宴大会配搭各式会议室可满足不同规模的宴会及会议需求,室内恒温泳池、健身房、瑜伽室、地下停车场等配套设施一应俱全。
长沙市雨花区湘府中路48号长沙西雅温德姆酒店27楼人力资源部办公室(德思勤商业广场二期旁边)
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  • 杭州总部:0571-88866108 (9:00-18:00)
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