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岗位职责 Job responsibilities
1.制定公司营销规划和策略,分阶段组织、策划、实施各类线上线下的营销活动;
Formulate the company's marketing plan and strategy, organize, plan and implement all kinds of online and offline marketing activities in stages;
2.针对营销策划活动的执行,协调以上效果监控、评估,对营销项目结果负责;
Coordinating the monitoring and evaluation of the above effects for the implementation of marketing planning activities, and being responsible for the results of marketing projects;
3.建立、维护和完善会员营销体系,提升用户消费体验,策划和执行会员营销活动,达到营销目标;
Establish, maintain and improve the membership marketing system, enhance users' consumption experience, plan and implement membership marketing activities to achieve marketing objectives;
4.分析消费者的消费模式,负责会员线上线下推广工作,制定会员营销活动策划;
Analyse consumers' consumption patterns, take charge of members' online and offline promotion work, and formulate members' marketing activities planning;
5.分析产品渠道特性,优化产品流量获取,提高产品转化率和销售额;
Analyse product channel characteristics, optimize product flow acquisition, improve product conversion and sales;
6.参与公司各渠道营销活动的创意策划研讨。
Participate in the creative planning and discussion of marketing activities in various channels of the company.
任职要求 Requirements
1.市场营销专业大专及以上学历,思维严谨、活跃;
College degree or above majoring in marketing, with rigorous and active thinking;
2.3年以上会员销售及营销策划推广经验;
Over 3 years experience in sales and marketing planning and promotion of members;
3.善于调研、分析数据、熟练使用办公软件;
Be good at research, data analysis and office software.
4.具有创新思维、良好的文字功底、策划能力和优秀的沟通能力;
Have innovative thinking, good writing skills, planning ability and excellent communication skills;
5、有品牌酒店管理公司或电商营销工作经验优先录取。
Experience in brand hotel management company or business marketing is preferred.
云台山荣逸度假酒店是由荣盛康旅集团按照高星级标准投资建造、运营管理的一家集住宿、餐饮、会议、康体、娱乐功能等于一体的综合性酒店。Yuntaishan roeasy resort is a comprehensive hotel integrating accommodation, catering, conference, recreation and sports functions, invested and constructed by Rongsheng travel group in accordance with the high star standard.酒店座落于修武县青龙大道与宁城大道交叉口,毗邻国家AAAAA级风景名胜区、世界地质公园——云台山,距离修武西高铁站、修武汽车站仅2分钟车程,风光秀丽、位置优越、交通便利。The hotel is located at the intersection of qinglong avenue and ningcheng avenue in xiuwu county, adjacent to national AAAAA scenic spot, world geoparkpark -- yuntai mountain, only 2 minutes' drive from xiuwu high-speed railway station and xiuwu bus station, with beautiful scenery, superior location and convenient transportation. 酒店建筑面积约3万平方米,5栋楼宇,配置308间极具特色豪华客房,可容纳264人同时用餐的全日制餐厅,240平方米多功能厅及大小会议室3间,室外泳池、书吧、儿童乐园、影音播放室、棋牌室、健身房等,康体娱乐设施一应俱全。一流的设施、贴心的服务、优雅的环境,将为您的出差旅行带来全新的愉悦体验。The hotel construction area of about 30000 square meters, a total of 5 towering buildings, configuration 308 distinctive luxury rooms, can accommodate 264 people dining at the same time of full-time restaurant, 240 square meters multi-function hall and 3 size meeting rooms, outdoor swimming pool, books, children's park, video room, chess and card room, gym, etc., entertainment and sports facilities. First-class facilities, intimate service, elegant environment, will bring you a new pleasure experience of business trip.