Key Responsibilities:

Adapt and implement the Parent Experience Journey for the school.
·         Lead the design and delivery of all key touch-points for parents and children throughout the entire PEJ, based on a deep understanding of their needs so that families experience the school’s story and promises in action.
·         Lead, develop and execute best practice throughout the entire PEJ leveraging the global and bilingual toolkit, framework communications and striving for outstanding standards.
·         Lead the implementation of our Nord Anglia Admissions Signatures leveraging the global and bilingual toolkit and group examples of best practice.

Lead, coach and guide the Admissions team to deliver annual enrollment targets.
·         Develop, execute and regularly monitor marketing, retention and admissions plans.
·         Lead and drive strategies to generate enquiries through both online and offline campaigns.
·         Develop key processes and lead team to guide parents and students through the admissions process, making the experience positive, straightforward and engaging throughout.
·         Oversee all parent communication to ensure responsiveness (24-hour response times during working week), quality (written and verbal language, structure and attention to detail) and attitude (team warmth and enthusiasm).

Lead, coach and develop the team to maintain accurate data in school systems, enabling responsive decision making through the enrolment process and accurate forecasting during annual planning. 
·         Oversee data capture and lead management through iSAMs currently and CRM when it launches and ensure that team adhere to NAE business rules in relation to data capture and management.
·         Lead the review of school enrolment data to identify opportunities and risks and develop plans to unlock and mitigate. Lead, coach and guide the Marketing & Communications team to understand the needs of internal and external stakeholders and develop marketing and communications strategies and activities which deliver the key school messages in a timely, relevant and engaging way.
·         Together with the Marketing Manager and Regional Head of Marketing, develop the school brand equity and USP within local market parent and competitor context and aligned to the Nord Anglia brand position, together with the school message house and brand style guide.
·         Oversee the implementation of the school brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral including core Nord Anglia brand and marketing campaigns such as Juilliard, MIT, UNICEF and Global Campus.

Provide appropriate leadership, coaching and best practice sharing to MAC team, the Principal, SLT, academic faculty and regional / global MAC team. 
·         Lead, coach and develop school Marketing, Admissions and Communications team members to deliver against targets.
·         Support the Principal to develop a culture where the school engages as one and works to ensure admissions is a whole school responsibility.

Required Skills, Experiences and Competencies
·         Degree qualified
·         Bilingual English / Mandarin speaker
·         7-10 years' experience in a Sales/Marketing role with demonstrated success in growing/increasing sales in a competitive market
·         Experience of having worked within a service delivery sector, education sector experience a bonus
·         Experience of high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development
·         Understands and is able to build strong customer advocacy and repeat client loyalty and retention
·         Strong analytical skills and proven record of using data and research to support initiatives undertaken
·         Ability to build, manage and motivate cross functional high performing teams
·         Experience of working with CRM systems and integration with the sales life cycle
·         Experience in monitoring competitor market activity
·         Experience in using digital and social media trends and tools to influence the sales life cycle

ABOUT NORD ANGLIA EDUCATIONNord Anglia Education is the world's leading premium schools organization, with campuses located across 29 countries in North America, Europe, China, Southeast Asia and the Middle East. Together, our 66 schools educate more than 64,000 students from kindergarten through to the end of secondary school. We are driven by one unifying philosophy: we are ambitious for our schools, students, teachers and staff, and we inspire every child who attends a Nord Anglia Education school to achieve more than they ever imagined possible. Every parent wants their child to excel — so do we. Nord Anglia Education schools deliver high quality, transformational education and ensure excellent academic outcomes by going beyond traditional learning. Our global scale enables us to recruit and retain world-leading teachers and to offer unforgettable experiences through global and regional events, while our engaging learning environments ensure all of our students’ love coming to school. Nord Anglia Education was founded in 1972 in the United Kingdom. The name Nord Anglia was chosen because of the company’s beginnings in the north of England. We initially offered learning services such as English as a foreign language classes and grew during the 1980s by opening full-scale nurseries and kindergartens. In 1992, we opened our first international school, the British School of Warsaw. In the 2000s, Nord Anglia Education began a strategic focus on premium international schools, with rapid growth in Asia, the Americas, China and across Europe and the Middle East. A truly international organisation, NAE now operates premium international schools worldwide. In July 2019, Nord Anglia Education has relocated its headquarters from Hong Kong to London, enabling even stronger growth in the future. For more information, please visit www.nordangliaeducation.com  关于诺德安达教育集团诺德安达教育集团是全球知名的高端学校经营者。我们在中国、欧洲、中东、东南亚及北美等29个国家经营管理着66所高端学校，并在这些学校中为超过64000名学生提供高品质的教育。我们主要服务于年龄段从幼儿园至中学毕业的学生群体(K-12) 。我们所有的学校奉行同一理念：我们鼓励我们的学生、员工及学校大家庭都志在高远，并在这一理念的推动下成就非凡自我。 每个父母都希望孩子拥有出色的明天，在实现这一目标的路上，我们与您同行。诺德安达教育集团提供高质量、具有前瞻性的的教育，采用突破传统的教学模式，确保学生取得优异的学术成就。诺德安达较高的声誉和全球影响力不断吸引世界优秀的教职工加入我们，并且通过全球和区域性的活动让学生获得难忘的体验，与此同时，我们充满鼓励和关爱的学习氛围，将激发孩子的学习热情，让他们在校园生活中收获满满。 诺德安达教育集团 (NAE) 于 1972 年始建于英国。公司最初兴建于英国北部地区，诺德安达因此而得名。我们最初提供英语培训课程，上世纪八十年代全面开设了托儿所和幼儿园。1992年，诺德安达教育集团的第一所国际学校-华沙英国学校成立。2000年之后，诺德安达教育集团开始实施战略转型，主要集中于建立优质的国际学校，并在亚洲、美洲、中国以及欧洲和中东的发展势如破竹。诺德安达教育集团是一个当之无愧的国际集团，目前在世界范围内运营管理着多所高端国际学校。2019年7月，诺德安达教育集团为了更好地支持发展战略，已将总部由香港迁回了伦敦。 登陆集团官网，了解更多资讯：www.nordangliaeducation.cn