Great Xpectations (GX) is, at its core, a new media internet-based public relations and business planning agency focused on aspirational lifestyle brands.Founded in 2013 by three talented individuals who were able to bring together traditional print media, new media formats and business planning under one company.This have provided our clients with a clear cohesive strategy to target the consumer without fragmenting the brand message in all its different formats.As well as having extensive access to China's leading web portals, we host our own very unique internet channel which is focused on the lifestyle brands.Great Xpectations Communications is an integrated marketing agency specializing in travel, lifestyle and fashion. Providing communication strategies for clients such as; Hoshino Hotels and Resorts, New Zealand Trade & Enterprise and DBR (Lafite), Banyan Tree Hotels and Resorts, Westin Hotels and Resorts, HUALUXE Hotels and Resorts, Shimao Star Hotels Group, Minyoun Hospitality, Abercrombie & Kent, etc., covering Public Relations, Social Media Management, Media Buy Planning, Marketing Campaign and so forth.