Executive, F&B digital platform ( 6 months contract)
6千-8千
停止招聘
发布于 2018-11-20
Executive, F&B digital platform ( 6 months contract)
6千-8千
上海 | 经验不限 | 学历不限 | 招1人
停止招聘
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职位描述

JOB SUMMARY

 

The position is responsible for defining marketing strategy & promotion calendar in WeChat F&B mini program ecosystem, and managing the newly launched platform to engage users and convert to repeat guests. Under F&B Marketing, the position will collaborate with operations team, consumer insight team, field digital marketing, PR,  brand team & properties to assist and implement marketing initiatives. A successful candidate should be a skilled expert in the areas of fast thinking, digital & e-commerce experience and cross-team collaborations and communications.

 

CANDIDATE PROFILE

 

Education and Experience

• At least 3 years in digital or e-commerce areas

• University degree and above

• User driven mindset and holistic approach

• A problem solver and self-motivator with good judgment

• Strong knowledge of WeChat ecosystem & mini programs

• Deep understanding of China market as well as mobile & internet trends

• A team player with excellent communications and organizational skills

• Flexible and able to adjust to change quickly

• Fluent in English and Chinese

• Previous experiences in a digital agency or in hospitality industry is preferred but not necessary

 

CORE WORK ACTIVITIES

• Responsible for WeChat F&B mini program day-to-day operations, following marketing strategies & executing promotion calendar, including above-property content selecting, auditing.

• Daily coordination. On behalf of F&B marketing team, communicate with properties sourcing marketing materials (e.g. photos, promotion brief), manage creative agency to deliver artwork in line with brand standard within the project timeline/marketing calendar.

• Assist in campaigns/promotions initiated by F&B marketing team, including participating hotels’ recruitment, data consolidation & properties’ communication.

• Drive user engagement via story-telling and rich offerings of contents to targeted guests at the proper timing.

• Define WeChat F&B mini program promotion opportunities, follow marketing calendar and partner with properties’ F&B, Marketing Communications team to drive traffic to the newly launched mini program & covert to revenue.

• Monitor mini program sales performance daily, consolidate data & compile reports for executive team’s review on a monthly basis.

• Optimize work flow efficiency and effectiveness, ensure consistent strategic direction and execute plans on time and on budget.

• Together with consumer insights team, analyze data to inform strategic directions, drive decisions, and ultimately tell a compelling story.

• Identify and recommend areas of opportunity, best practices, recommendations for improvements and implementation of initiatives.

其他要求
语言能力:英语-熟练
计算机能力:熟练
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公司地址
中国上海市徐汇区华山路1901号
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卓越雇主
  • 酒店业--国际高端酒店/5星级
    行业
  • 2000人以上
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  • 外商独资.外企办事处
    企业性质
作为全球酒店业中的一家头部企业,万豪国际集团旗下拥有 31 个热门酒店品牌 8,100 多家酒店及度假酒店。我们的足迹遍布 138 个国家和地区,业务范围不断扩张。众多非凡机遇,只待您来!在您职业生涯的下一步,开启一场盛大的探险之旅。从事一份超越自我的事业,加入一支人人均可发声的团队,加入包容性社群并成为其中的一员。在万豪,尽情展示才华,怀着自己的目标。无论您处于职业生涯的哪个阶段,我们可以帮助您实现新的目标。在万豪,成就非凡自我。
中国上海市徐汇区华山路1901号
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