JOB SUMMARY:   

The Director of Online Retail will be an innovative digital marketing expert who balances intuition with analytics and collaboration. The successful candidate will have a proven understanding of all aspects of sales channel conversion including merchandising, promotions, analytics and product capabilities. This leader will be a big picture thinker who is also detail and results-oriented, organized and committed to flawless execution. In addition, the ideal candidate will be an inspirational leader who can articulate a vision and lead organizational teams and partnerships to realize it. The candidate should have the ability to influence at an executive level through exceptional business acumen, domain expertise and gravitas.
 
This candidate will develop and implement the strategic online retail marketing plan for Asia Pacific by prioritizing integration into Marriott-AP’s overall marketing strategy and identify unique opportunities for the business.  In addition, this candidate will help identify, prioritize and execute on functional enhancements, product assortment changes/additions and create internal/external partnerships with the intent of growing revenues. Stays abreast of changes in the online marketing environment to best serve the objectives of the organization and adjusts plans accordingly. 
 
Requires a bachelor's degree with at least 3-5 years of marketing & management experience within the eCommerce/Online Retail industry. The candidate will have a strong familiarity and working knowledge of third party marketplaces. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Will work in conjunction with other internal and external groups to accomplish all goals. A wide degree of creativity and latitude is expected.
 
Dual reports to the VP of Marketing AP and Sr. Director of Online Retail (Global Operations). Minimal domestic and international travel required, and the position will primarily reside in Shanghai.  No direct reports but will be managing our third-party fulfillment partner and work cohesively with the entire AP marketing and operations team.
 







The core focus areas/contributions for this role are:
1.      Driving revenue growth for the online retail business

2.      Building awareness for the business and identifying & prioritizing enhancements to the website in the form of product 
assortment, content, functionality and optimization

3.      Identifying third party channels for our business by leveraging partnerships (i.e. Alibaba) and leading channels popular marketplaces

CANDIDATE PROFILE
 
Required Experience:
·       7 years+ experience in leading marketing teams and/or consulting within the eCommerce industry
·       Exceptional leadership skills, interpersonal skills, and relationship management skills. Ability to manage owned priorities while partnering in a large organization with several competing resource constraints.
·       The ability to self-manage and manage others, across, up and down an organization- this role will work with minimal supervision and will treat the business as their own.
 
Preferred Education:
·       Bachelors Degree required; MBA a plus.
·       Specific digital / interactive marketing training / certificates highly preferred.
 
 Preferred Experience:
·       Experience driving campaigns and engagements that can directly or indirectly track to significant impact on conversion,
 with a proven focus on ROI.
·       Experience planning, negotiating, buying and optimizing a variety of paid marketing campaigns to drive awareness and 
	a direct response.
·       Strong familiarity building campaigns within WeChat and driving sales through TMall.
·       Proven success within an entrepreneurial or “start-up like” environment within the eCommerce/Retail industry
-	Fluent English and Mandarin (spoken and written)

MANAGEMENT COMPETENCIES 

Leadership
•	Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.  
•	Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
•	Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
•	Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 

Managing Execution
•	Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
•	Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
•	Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships
•	Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.  
•	Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
•	Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.



Learning and Applying Professional Expertise
•	Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
•	Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
•	Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
o	Project Change Management-The ability to establish and guide execution of a plan to successfully navigate a group through change, this includes appropriately communicating information to stakeholders. 
o	Project Management Software-The ability to use computer software (e.g. Project, Excel, PowerPoint) to organize, coordinate and present project information.
o	Creative Expression-The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods that captivate and influence others.
o	Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
•	Basic Competencies - Fundamental competencies required for accomplishing basic work activities. 
o	Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
o	Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
o	Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
o	Reading Comprehension – Understands written sentences and paragraphs in work related documents.
o	Writing - Communicates effectively in writing as appropriate for the needs of the audience.

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