JOB SUMMARY
 
The Senior Manager, Food & Beverage Marketing is a key member of the BMSC Asia Pacific organization that provides marketing leadership and execution of the Asia Pacific (APAC) Food and Beverage (F&B) strategy in Greater China. The position will report into the Director, F&B Marketing, APAC (based in Hong Kong).  Key responsibilities will include engaging a wide range of internal and external stakeholders to plan and execute all related F&B marketing initiatives that will ultimately drive F&B revenue for the region.  Success in this role requires strong organizational skills, strategic thinking, and the ability to manage multiple priorities at the same time.  This position will work closely with other departments within the Regional and Continent Offices (e.g., Food and Beverage Operations, Loyalty, Digital Marketing) as well as with senior leadership.
 
CANDIDATE PROFILE
 
Education and Experience
•            Degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major with a minimum of 2 years’ experience in the hotel sales and marketing or related professional area.
OR
•            Degree from an accredited university in eCommerce, Marketing, Business Administration or related major and a minimum of 2 years’ experience in the sales, marketing, digital, eCommerce or related professional area; loyalty marketing or agency experience.
 
CORE WORK ACTIVITIES
Portfolio & Loyalty Marketing
•            Manage F&B content strategy and localization for Greater China including master calendar and messaging house
•            Support planning and execute Continent-led brand and marketing campaigns for Greater China market (including Marriott Bonvoy’s Top 52 Restaurants and Bars in APAC)
•            Support Marriott Bonvoy member marketing and communications including F&B messaging and content development
•            Support ongoing marketing efforts Club Marriott, Marriott International’s paid F&B dining program, in Greater China, including WeChat account strategy, promotion opportunities, and creative approvals
 
Marketing Platforms
•            Assist APAC F&B Marketing + Platforms team in the implementation of the corporate CRM and distributed marketing platforms strategy: optimized campaign execution, content management, customer database management, digital performance marketing and analysis
 
Training and Development
•            Support content design and localization of F&B marketing tools and training programs for field marketing and property teams
•            Deliver training to market-wide workshops in partnership with Operations
 
Stakeholder and Project Management:
•            Establish and maintain close relationship with cross-discipline teams including Greater China F&B Marketing, Digital Marketing, Loyalty, and F&B operations
•            Provide timely updates to the regional and continent leadership on F&B Marketing initiatives including project status updates
•            Provide core project management services including developing and driving implementation plans and ensure timely delivery on milestones
 
Performs other duties, as assigned and required, to meet business needs
 
MANAGEMENT COMPETENCIES s
Leadership
•            Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
•            Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
•            Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
•            Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
•            Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
•            Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
•            Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
•            Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
•            Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
•            Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
•            Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
•            Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
•            Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
•            Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
•            Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
•            Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
•            Marketing-The ability to generate the strategy used in sales techniques, communications, and business development to positively impact customer relationships and business profitability
•            Creative Expression-The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods that captivate and influence others.
•            Project Management Skills.Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
•            Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
•            Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
•            Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
•            Reading Comprehension - Understands written sentences and paragraphs in work related documents.
•            Writing - Communicates effectively in writing as appropriate for the needs of the audience.

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