• 岗位晋升
• 技能培训
• 管理规范
• 五险一金
• 提供食宿
• 免费工作餐
• 集团内部调动

岗位职责Job responsibilities
1、酒店产品体系研发：根据酒店定位及目标客群需求，主导研发酒店核心产品。其中客房套餐、度假体验产品由营销经理独立完成；餐饮产品及宴会会议产品与餐饮总监合作，从市场角度提供输入，共同形成具有竞争力的产品矩阵。
Lead the development of core hotel products based on hotel positioning and target guest needs. Room packages and resort experience products are independently developed by the Marketing Manager; F&B and banquet/meeting products are developed in collaboration with the Director of F&B, with the Marketing Manager providing market insights to jointly build a competitive product portfolio.
2、产品定价与组合策略：结合成本分析、竞品调研及市场需求，制定各产品的定价策略及组合套餐方案，确保产品具备市场竞争力且符合盈利目标。
   Develop pricing strategies and package combinations based on cost analysis, competitor research, and market demand, ensuring products are competitive and meet profitability targets.
3、产品上市与迭代管理：统筹新产品从概念到落地的全流程（包括跨部门协调、物料准备、员工培训、试运行反馈），并根据市场反馈持续优化迭代产品。
   Manage the end-to-end process from concept to launch (including cross-department coordination, material preparation, staff training, pilot feedback), and continuously optimize products based on market feedback.
4、竞品与市场洞察：定期调研竞争对手的产品策略、价格体系及市场热销产品，输出分析报告，为产品研发方向提供数据支持。
   Conduct regular research on competitors' product strategies, pricing systems, and best-selling products, producing analysis reports to support product development direction.
5、产品卖点提炼与培训支持：提炼各产品的核心卖点及话术，协同培训部门对销售、前厅、餐饮等一线团队进行产品知识培训，确保产品价值有效传达。
   Identify core selling points and key messaging for each product, and coordinate with the training department to educate frontline teams (sales, front desk, F&B, etc.) on product knowledge to ensure effective value communication.
6、OTA渠道工作对接：在新产品上线、产品信息变更等场景下，提供准确的产品资料（卖点、图片、套餐细则等），协助完成OTA平台的产品展示优化。
   Provide accurate product information (selling points, images, package details, etc.) for new product launches or product updates, assisting in the optimization of product display on OTA platforms.
7、通过积极宣传卓越的物业/品牌形象、参与本地社区和媒体活动、负责物业公关以及根据物业需要与渠道和所有适当的推广者发展战略联盟，来增强在市场中的存在感。
Enhance presence in the market by actively promoting an exemplary property/brand image, involving oneself in the local community and in media events, being in charge of property PR and developing strategic alliances with channels, and all adequate promoters, as needed by the property.
任职要求Requirements
1、经验要求：大专及以上学历，市场营销、酒店管理、旅游管理等相关专业优先；3年以上酒店行业产品研发、收益管理或市场策划经验，含至少1年在长沙。
   Associate degree or above, preferably in Marketing, Hotel Management, Tourism Management, or related fields. Minimum 3 years of experience in hotel product development, revenue management, or marketing planning, with at least 1 year in Changsha.
2、产品思维：具备敏锐的市场洞察力和用户需求分析能力，能将抽象的市场机会转化为可落地的产品方案。
   Strong market insight and user needs analysis skills. Ability to translate market opportunities into executable product plans.
3、数据分析能力：能通过成本、售价、销量等数据评估产品可行性及盈利能力，为定价和迭代提供依据。  
   Ability to evaluate product feasibility and profitability through cost, pricing, and sales data, providing a basis for pricing and iteration decisions.
4、跨部门协调能力：能高效联动运营、餐饮、财务、销售等多个部门，推动产品从概念到落地的全流程。
   Ability to effectively coordinate with operations, F&B, finance, sales, and other departments throughout the product development lifecycle.
5、创新与执行能力：具备创新意识，能持续输出有竞争力的产品创意；同时具备强执行力，确保产品按期高质量上线。
   Innovative mindset with the ability to continuously generate competitive product ideas, combined with strong execution to ensure on-time, high-quality product launches.
6、职业素养：结果导向，逻辑清晰，具备优秀的文案功底和审美能力（用于产品包装把关）。
   Result-oriented, clear logical thinking, strong copywriting skills, and good aesthetic judgment (for product packaging review).

                              自在平江野奢度假酒店——度假目的地酒店千里万里，自在这里。以“野”和“奢”为核心，集休闲度假、酒店住宿、民俗体验、国学艺术、禅修探索、户外运动、农事体验等于一体的旅游度假综合体。地点：湖南省长沙市郊外的浏阳市社港镇与平江县安定镇交界处的白茅塅村。 精致居所：独栋平层庭院式酒店客房、独具特色的山崖洞房、独栋平层悬挑式酒店客房，50栋庭院别墅客房，野于外奢于内，超五星的店内设施，清幽自然环境生态，见山见水不见屋，建筑与原生态景观浑然天成，成就“风景中的生长的风景”。 艺术课堂：以琴、棋、书、画、茶、酒、国医、国术、私塾等传统文化为主题的“汉学大本营”建筑组团，开设国学讲堂、艺术讲堂、书法课、绘画课等。 民俗体验：磨米店、豆腐店、榨油坊、小酒厂、木器店、私塾、曲艺馆、刺绣坊、民间绘画等，再现传统民俗风情，参与婚宴、寿宴、庙会、围猎等，亲身体验民族文化，融入当地生活。水上露营：于秘境深处设大型水上露营平台，顺水而入，可以组织唱歌跳舞表演演出，也可以静谧观景，体验不同的露营乐趣。 户外运动：依丹崖地貌建设户外运动场所，包括攀岩、溜索、野生动物放生谷、垂钓、山地自行车、登山，并有山地摩托、履带式越野车等多种不种的运动项目。 自在农庄：耕作面积30余亩，连绵山谷中，纯绿色有机种植，散养海南五脚小香猪、云南腾冲雪鸡、北京油鸡，种植当地时蔬、太空辣椒、樱桃、黄桃、野生树莓、玫瑰、西瓜、野生茶等等，满足人们田园采摘和耕种体验。亲子自然乐园：在天然山谷中设置诗经花草园、稻田体验馆、植物迷宫、山岩攀爬等。 深层次的价值：通过度假酒店---民俗民情街---生态农庄这些系列产品，满足度假人群“慢生活”、“归隐田园生活”的愿望。 自在平江野奢度假酒店是创新型旅游综合体湖南省旅游局511重点工程，省市县三级政府旅游创新的突破点，被湖南省旅游饭店协会评为2018年度湖南十佳休闲度假酒店。