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Job Summary:
Assists in the development, co-ordination and execution of all store communications activities. Under the general guidance and supervision of group office and within the limits of established store/brand policies and procedures, promotes and maintains good communications with media and other partnership to enhance the prestigious image of Mercedes me Store, Shenzhen and by doing so contributes to the revenues of the store.
General:
1. Maintain good relationship with media; Conduct photo/video shooting and key person interviews.
2. Take responsible of writing and distribution of all press release, planning and organizing the press promotional activities;
3. Maintain comprehensive master slide library for all advertising, collateral and public relations activities.
4. In charge of the co-ordination of photography for advertising, collateral and public relations purposes between store, advertising agency and head office Marketing Department.
5. In accordance to the store marketing positioning, corporate brand identity and guideline, taking responsible of promoting the Mercedes me store in digital space and ensure all store information updated regularly on the internet.
6. Participates in monthly forecasting of the department's expenses.
7. Prepare Marketing monthly/quarterly report;
8. Performs additional related duties as deemed necessary.
Requirements:
- Good communications and organizational skills
- Deep understanding of local markets consumer
- Oral and written fluency in both Chinese and English
- Over 2 years’ experience in similar position
- Ability to multi-task
- Bachelor degree above
深圳市鹏荣聚文化投资有限公司是梅赛德斯-奔驰品牌体验中心:Mercedes me 唯一品牌授权运营方。旨在为现有车主及新目标客户群创造高端餐饮、零售、试乘试驾的全方位的梅赛德斯-奔驰最佳客户体验。它致力于打造无时不在、无所不在的最佳客户体验。Mercedes me的品牌策略源自梅赛德斯-奔驰“心所向,驰以恒”的品牌精髓,以引领世界 前沿的时尚奢华品质潜移默化的影响客户认同我们所倡导的生活方式。满足客户的需求是Mercedes me 为之奋斗的中心焦点。Mercedes me以超前行动预见客户所需并转化为全面创新的服务,让生活变的极致简约而丰富多彩。2023年5月1日,Mercedes me深圳万象天地店闭店,全新品牌体验中心将于2023年9月在南山区欢乐海岸水曲20-21栋重新开放。