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岗位职责:
1、根据部门目标,负责规划制定会员直销渠道的整体运营方案及策略;
2、策划制定丰富多样的渠道活动,包括但不限于传统节假日、电商购物节等;,制定活动主题,;
3、负责集团与各酒店的沟通,确保活动各项促销促活活动的顺利执行;
4、负责指导、培训、督导酒店完成各项活动及日常活动的产品制定、活动策划等;
5、 分析各项数据,不断进行产品优化,提升活动影响力,提升会员转化率及复购率;
6、 负责完成会员直销渠道的月季、季度、年度销售任务;
7、 制定并完善运营团队的工作流程、执行规范等基础制度,并落地实施。
岗位要求:
1、有强烈的事业心和责任感,对工作有激情、执着、敬业,思维清晰活跃;
2、具有良好的团队协作精神,良好的协调、沟通和把握全局的能力;
3、思维敏锐,极富创新精神,环境适应能力强,抗压能力强;
4、了解直客通、向蜜鸟、支付宝小程序等运营方式,有微信公众号运营经验的有先;
5、熟练运用office办公软件,熟悉PPT的制作及Excel数据整理分析。
上海绿地酒店管理有限公司 Greenland Hotels Group上海绿地酒店管理有限公司以酒店管理为核心业务,目前在全国范围内管理、签约、合作的酒店项目超过300家,项目主要分布一、二线城市核心地段与城际枢纽区域,拥有各类客房75,000 余间。近年来,绿地酒店业务已经形成全客群的品牌序列,涵盖城市酒店、度假酒店和特色酒店三大类型,可以满足商务、会议、休闲、度假等不同细分市场的需求。豪华品牌铂瑞,为高端人士展现经典、极致、奢华;高端商务品牌铂骊,让宾客体验精彩旅途,快意人生;年轻生活方式品牌铂派,带给宾客自成一派的个性体现;度假品牌游邑,将在地文化融入住宿体验,让旅途游刃有余。绿地酒店拥有超过800万会员的绿地全球尊享会G-CARE,该常旅客计划是目前受精英会员喜爱的大中华区会员奖励计划之一。未来,绿地酒店将继续加快轻资产输出步伐,从城市商务的豪华品质到目的地的放松自在,让别具一格的酒店体验不断延伸,以优质、典雅、多样化的酒店产品及住宿体验向国际一流的酒店管理服务平台迈进。Greenland Hotels Group with hotel management as its core business, currently manages, signs contracts with, and cooperates with over 300 hotel projects nationwide. These projects are mainly located in the core areas of first and second-tier cities and intercity hubs and districts, offering more than 75,000 rooms of various types. In recent years, Greenland Hotels has established a suit of brands that caters to a wide range of customers, encompassing three major types of hotels: city hotels, resorts, and specialty hotels, to meet the needs of different customer market segments such as business, conferences, leisure, and vacations.The luxury brand Primus Hotel showcases classic, ultimate, and luxury experiences for high-end individuals. The Qube Hotel is the upscale business brand that presents to guests the experience of a fantastic journey and an enjoyable carefree lifestyle. The vibrant Q-Box Hotel offers a unique and personalized experience to guests. The resort brand Vida Loca offers accommodation that integrates with the local culture, providing a seamless travel experience. Greenland Hotels Group also has the "G-CARE" program, with over 8 million members, which is one of the elite member-favored loyalty programs in the Greater China region. In the future, Greenland Hotels Group will continue to accelerate its asset-light expansion, extending its distinct hotel experiences from luxury urban business to relaxed destination stays. They aim to progress towards an international top-tier hotel management service platform, offering high-quality, elegant, and diversified hotel products and accommodation experiences.