Key Responsibilities:
1. Strategy Planning and Execution:
Collaborate with the group marketing team to localize product content, such as promotional materials, brochure, and user guides, ensuring alignment with local market needs and cultural context.
Implement regional marketing and communication activities (Marcom) in China, ensuring the timely development of promotional materials (e.g., brochures, gifts, localized content).
Ensure the successful execution of events, such as Hospitality Group IT/GM Conferences in China.
2. Content Creation and Optimization:
Create engaging content, including copywriting, images, and videos, based on hotel clients’ characteristics and product usage habits to enhance user experience.
Manage and maintain social media platforms (e.g., WeChat Official Account, video channels) by publishing high-quality content to increase brand influence and exposure.
3. Data Analysis and Reporting:
-Collect and analyze industry and competitor information as needed, providing data support and suggesting optimization strategies.
4. Cross-Department Collaboration:
Work closely with the sales team to ensure all content aligns with the brand’s tone, market positioning, and aesthetic standards.
Qualifications:
1. Bachelor’s degree or above, preferably in marketing, advertising, or media-related fields; overseas education experience is a plus.
2. Strong skills in copywriting and content creation, with a good understanding of social media operations.
3. Proficiency in data analysis, with the ability to translate market insights into actionable strategies.
4. Excellent communication and teamwork skills, strong market sensitivity and insight, as well as solid capabilities in market promotion and development.
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关于 FCS 解决方案四十多年来,我们一直站在为酒店业提供创新技术解决方案的最前沿。从简化复杂的酒店运营到创造无缝的宾客体验,我们的解决方案已成为全球酒店的必备工具。我们已经使成千上万家酒店能够更智能、更高效和更灵活地运营。在我们继续突破界限的同时,我们的重点仍然是提供下一代创新,以预测行业需求并提高运营技术及其他领域的卓越标准。FCS Solutions不仅仅是一家技术提供商;我们是使酒店能够在运营的各个方面脱颖而出的推动力。通过将创新、深厚的行业专业知识和对客户特定需求的专门关注相结合,我们帮助全球酒店经营者简化运营并改善其宾客体验。我们直观的解决方案、强大的集成能力和技术专业知识使酒店经营者能够以最高的效率和有效性运营。我们与客户合作,共同塑造酒店运营的未来。About FCS SolutionsWe have been at the forefront of deliveringinnovative technology solutions to the hospitality industry for over fourdecades. From simplifying complex hotel operations to creating seamless guestexperiences, our solutions have become essential tools for hotels worldwide.We’ve empowered thousands of hotels tooperate smarter, more efficiently, and with greater flexibility. As we continueto push boundaries, our focus remains on delivering next-gen innovation thatanticipate industry needs and elevate the standard of excellence in operationstechnology and beyond.FCS Solutions isn't just a technologyprovider; we're the driving force that enables hotels to excel in every aspectof their operations. By combining innovation, deep industry expertise, and adedicated focus on our customers' specific needs, we assist hoteliers worldwidein streamlining their operations and enhancing their guest experience. Ourintuitive solutions, robust integration capabilities, and technical expertiseempower hoteliers to operate with maximum efficiency and effectiveness. Inpartnership with our customers, we are collectively shaping the future of hoteloperations.